best company to sell cbd oil for

Ride the Wave of CBD Business Opportunities: 20 Ideas + Tips to Get Started

Who would have thought that one tiny, plant-derived chemical could become one of the most sought-after ingredients in 2020? Cannabidiol, or CBD as it’s known in its bite-sized form, has earned a reputation as one of the most versatile ingredients from the cannabis plant. A little drop of heaven, some might call it — particularly when administered in its tincture form — CBD made its debut on the scene in 2018.

During that year, the U.S. Food and Drug Administration approved the first CBD drug for epilepsy — Epidiolex . That same year, the global cannabidiol market was valued at USD $4.6 billion . This is according to Grandview Research, which estimates that the market will swell by a compound annual growth rate of 22.2% between 2019 and 2025 .

As technology evolves and manufacturers discover more ways to produce, market, and develop different types of CBD products, for example, various concentration and administration options, the consumer demographic is expanding.

This growing market is also inspiring business owners to capitalize on what has become a mainstream money magnet.

Several Industries Are Embracing CBD

An ingredient as diverse as CBD simply could not be confined to one specific sector. This cannabinoid has proliferated throughout the mainstream, with many dominant industries jumping on board. Focusing on a particular segment of the CBD market is recommended when starting out; harness the power of one of the following avenues before you capitalize on others.

1. Fashion and apparel.

It won’t be long before fashionistas are strutting their stuff down the catwalk in attire that’s oozing with CBD. Many clothing retailers are already updating their lines with branded CBD goods, such as T-shirts, hats, and bags featuring CBD-related quotes. Others are infusing clothes to provide localized relief from aches, pains, and general discomfort.

2. Food and beverage.

A survey by The National Restaurant Association found that 3 in 4 chefs named CBD and cannabis-infused foods as one of the hottest trends in 2019. While the 2018 Farm Bill paved the way for CBD food and drinks, the Food and Drug Administration (FDA) is still offering mixed signals. Regardless, big names like Ben and Jerry’s and Coca-Cola are eyeing the market. Smaller brands in states where marijuana is legal may have the upper hand, at least until the FDA changes its stance.

CBD Business Ideas and Opportunities

Entering the realm of CBD is sure to make your mind wander. Why wouldn’t it? This miraculous chemical comes from a green plant and could potentially lead you into the labyrinth of just-as-green paper. Here are CBD business ideas that are worth trying:

  1. Become a CBD distributor.
  2. Form CBD cooperatives.
  3. Run a CBD podcast.
  4. CBD marketer.
  5. CBD blogger and reviewer.
  6. Make and sell CBD bottles and containers.
  7. Start a CBD subscription box service.
  8. Start a CBD courier business.
  9. CBD-infused food and snacks.
  10. Open a CBD restaurant.
  11. CBD-Infused beverages.
  12. CBD cosmetics.
  13. Sell CBD supplements and medication.
  14. CBD spa.
  15. CBD bath lotions and soaps.
  16. CBD tinctures and topicals.
  17. CBD-infused clothing.
  18. CBD-infused pet food.
  19. CBD topicals for pets.
  20. CBD-infused pet vets and blankets.

General CBD Business Opportunities

As today’s modern world embraces the cannabis plant and its trusty sidekick CBD, opportunity abounds for budding “cannapreneurs.” With so many uses for this cannabinoid, it comes as no surprise that the CBD business opportunities are equally as abundant.

1. Become a distributor.

If you’re capable of turning inventory over quickly by selling directly to retail stores, why not become a CBD distributor ? Another option is to launch a distributor wholesale company . Wholesale or distributor markup prices are usually set at around 20%-40%, and a license is required with this method of profiting from CBD. Mastering the art of becoming a CBD distributor requires you to communicate with manufacturers to arrange the all-important distribution deals.

Cost: Consider your distributor strategy, logistics, and networking. Distributor start-up costs around $50-$100, and many companies offer an immediate discount on products.

2. Form CBD cooperatives.

Many first-time CBD sellers form a CBD cooperative as a way of saving on taxation, raising capital through investors, minimizing outgoing costs, with the goal of maintaining a long-standing existence in the industry. Any 10 adults can volunteer to establish an association that nurtures self-help and mutual aid for the CBD industry. This is a perfect opportunity to integrate moral values into your CBD cooperative business, which should be registered with the Registrar of Co-operatives.

Cost: Franchisees should have at least $100,000 of liquid capital to kickstart their CBD cooperative venture. It’s also critical to discuss how dividends will be shared.

3. Run a CBD podcast.

Attracting leads become second nature when you share your opinion and the opinions of others with a CBD podcast. This is your opportunity to step out and become an authority in this attractive field. Ultimately, it can boost your credibility and influence over other sellers in the CBD niche. CBD podcasts offer a fantastic way to promote products and services, earn money through sponsorships, attract crowdfunding opportunities, and build your bank balance with affiliate marketing, virtual summits, and books/audiobooks.

Cost: Expect to fork out around $60-$70 for a high-quality microphone, $0-$12 per month for podcast services like Buzzsprout and as little as $10 for artwork on a bidding site like Fiverr.

4. CBD marketer.

If you enjoy learning new things and want to diversify your income earned through CBD products, dabble in CBD marketing. Some popular examples of ways to market products that contain CBD include affiliate marketing, content marketing , internet marketing, and social media marketing. When attracting an interested audience with marketing, popular methods of earning include advertising/sponsorship, conferences and events, donations, exclusive content offerings, and subscriptions.

Cost: Everything that you need for CBD marketing, including a website and blog setup, advertising, public relations, and promotions, should cost no more than 2%-5% of your sales revenue.

5. CBD blogger and reviewer.

An ecommerce company can increase its chances of selling a product if it provides its website visitors with unbiased reviews. Statistics show that 92% of B2B buyers are more likely to purchase something after reading a trusted review. Blogging and reviewing are powerful ways of strengthening SEO, boosting online visibility, and amplifying conversions.

Cost: Free on WordPress or $10-$60 a month with your own hosting and other features. Computer software and hardware should cost $200-$2,600 in one-time purchases.

6. Make and sell CBD bottles and containers.

Packaging is important. After all, the U.S. Food and Drug Administration recently warned companies for making unsubstantiated statements about CBD. Since as many as 5 million bottles can be produced within 24 hours at a well-equipped production facility, this CBD business opportunity is a smart way of boosting profit and reducing overhead. Typically, product suppliers purchase products for $1-$2 per bottle. However, you could charge more, depending on the product information featured on the bottle or its design.

Cost: The low cost of making CBD bottles and containers enables a solid return on investment. Online sources show that the average cost or making a 500ml bottle is 2 cents, whereas a one-liter bottle is around 2.5 cents. Glass may cost slightly more but will also sell for slightly more.

7. Start a CBD subscription box service.

Many CBD sellers opt for subscription services as a way of pulling in recurring revenue. Since you’re in charge of pricing the CBD subscription boxes, you can forecast your monthly revenue based on who subscribes. With a predictable monthly income, managing cash flow and retaining customers will be a breeze. Moreover, as you look at returning customers, you can learn how to assess customer retention; the larger your subscriber base, the more attractive you will be to investors.

Cost: The contents of your CBD subscription box will determine how much it costs to produce. However, since most of these types of products sell for $10-$40 per month, the contents should be affordable enough to turn over a profit.

8. Start a CBD courier business.

Looking for a great way to enjoy freedom and get out onto the open road while making money? If you answered “yes” to this question, you’re guaranteed to enjoy the flexible hours, social aspect, and opportunity to see new things when you get involved in the CBD courier business. Keep in mind that the taxes you pay depend on whether your CBD courier business is a a sole proprietorship, partnership or limited liability company.

Cost: The highest investment for this type of business will be if you launch a self-employed courier service; factor in the cost of a van for this. Alternatively, you could get paid a monthly wage if you become one of the drivers working for an already established company. A GPS unit should also be factored into the equation. Moreover, if you become a motorcycle messenger, you need to factor in the cost of a motorcycle license.

Food & Beverage CBD Business Opportunities

Eating and drinking are two of life’s greatest pleasures. Mother Nature took note of this when she unleashed CBD upon the world. A cannabinoid crammed with potential, CBD serves a platter of business opportunities for folks in the food and beverage sector, from morsels of CBD-enriched gummies to spreads of CBD cakes, sauces and condiments. High Beauty and Lab to Beauty are two prime examples of CBD companies that have made a name for themselves in this segment of the industry.

It’s important to know that licenses and lab results for products containing CBD are required to demonstrate compliance with all applicable laws. Follow the current FDA stance on products containing CBD. Understand the laws and pay attention to changes that may impact your business.

9. CBD-infused food and snacks.

When ingested, CBD’s therapeutic effects are released slowly and steadily. Once an infused edible travels down the esophagus, it’s digested by acids and enzymes before the primary cannabinoids — in this case, CBD — are absorbed through the stomach lining. Creating CBD edibles requires an initial extraction of the cannabinoid in oil form. This oil is then infused into a carrier oil before being whipped up into a digestible delight.

Cost of production depends on how many milligrams of CBD your edible goods contain. If you invest in an extraction device, creating in bulk will be worth the effort and provide a healthy return on investment.

Cost: While this way of making money from CBD may be more costly — food licenses cost around $700-$4000 — the return can far outweigh the outgoing costs. Some other costs to consider include opening a bank account ($50), state business registration fees (approximately $100), and product liability Insurance ($500-$1,000/annually).

When venturing into the ever-evolving sector of CBD edibles, ask yourself whether you want to label and package the products yourself. Creating them will require effort on your part, but so will the labels and packaging. Let’s not forget about the cost of running a website ($0-1,000), business cards ($50), kitchen tools and equipment ($1,000-$10,000+), and sales sheets ($10-$20).

10. Open a CBD restaurant.

If you’d rather see the satisfaction on your customers’ faces when they sink their teeth into an infused edible — as opposed to them consuming CBD edibles at home after they buy from your online or brick-and-mortar store — why not launch a CBD-focused restaurant?

Of course, for this option you have to set aside time and money to secure a space inside which your guests can peruse CBD-infused dishes and enjoy them socially. However, since you can organize events inside a restaurant, regularly update the menu and introduce deals for special occasions or guests, there are plenty of opportunities to earn an indulgent revenue.

Cost: A recent survey conducted by RestaurantOwner.com showed that the average median cost of a restaurant is around $375,000. However, low-scale restaurants will set you back a lot less, around: $175,500.

11. CBD-infused beverages.

Entice your target market to rise and shine with a CBD-infused morning coffee or reel them in with an infused mojito at the end of a busy day. Because of CBD’s supposed anti-inflammatory effects, CBD-infused drinks are also an appealing choice for post-workout recovery. However, since cannabinoids are insoluble in water, CBD-infused snacks must be produced using an emulsifier to enhance bioavailability.

Cost: Consider the same costs associated with CBD-infused food and snacks for this one. However, the cost of equipment may be different. CBD-infused beverages can be made from home if your production capacity is small. This will cost you just your usual kitchen equipment and time. If production capacity is high, invest around $10,000-$20,000 in equipment.

Health & Beauty CBD Business Opportunities

Everything that happens inside is reflected on the outside, which is why health and beauty go hand-in-hand. CBD may work as the missing puzzle piece in many people’s self-care regimens. The statistics show just that, with U.S. sales of CBD topical and skincare products racking up an estimated $1 billion in 2019 .

12. CBD cosmetics.

With its supposed anti-inflammatory and analgesic properties, CBD is believed by some to be the perfect aid for relieving pain, soreness, redness, dryness, and skin conditions like eczema and psoriasis. You could partner with a store that places impulse-buy products, such as CBD cosmetics, near the checkout counter. Alternatively, give samples away on the street and provide the buyer with a business card so they can recommend and follow your website or social media page.

Cost: Typically, USA hemp-derived CBD costs $30 per gram, $25 for 2-9 grams, $9 per gram for one kilogram, $8 per gram for 10-99 kilograms. Aside from the cost of buying CBD in bulk, you should consider the cost of mixing your CBD products with carrier oils and solutions to make cosmetics.

13. Sell CBD supplements and medication.

Some CBD proponents have explored the therapeutic benefits of CBD, which they believe provide analgesic , anxiolytic, and pain-relieving properties. However, it should be noted that the FDA doesn’t regulate the safety and purity of CBD products sold as dietary supplements.Uncertainty also remains regarding dosage and risk interactions with other drugs.

Cost: A few things should be included in your budget when you sell CBD supplements and medication online, such as the long-term storage fees, referral fees, selling plan, and advertising. However, the cost of selling this kind of product online usually requires an online store, basic configuration, and training, which works out at around $5,000. An online store provider like BigCommerce, however, could be a lot less costly.

14. CBD spa.

Whatever the circumstances, the appeal that a CBD spa provides is sure to keep enticing customers. For example, when given in a luxurious setting, a CBD massage is believed by some to minimize post-workout soreness, muscle discomfort, and tiredness; ease joint inflammation and arthritis pain; ease back, shoulder, and neck pain; and decrease inflammation caused by strain or injury. You may even want to cater some of your CBD spa products to athletes, like Beam TLC has done.

Cost: Start-up costs for a luxury spa could far exceed $100,000. Nonetheless, the return on your investment could be much more. Profit can’t be calculated accurately unless you account for the start-up capital that must be earned in order to fund things such as advertising, equipment, necessary licenses, supplies, permits, insurance, and training. If the large investment doesn’t appeal to you, seek out a U.S. Small Business Administration loan, an investor or a personal loan.

15. CBD bath lotions and soaps.

Some people claim that receptors in the skin are reactive to the effects of CBD, which can be infused into topically applied solutions like CBD bath lotions and soaps. Best of all, they can be developed to include a specific dosage of CBD per product, for example, 20 mg per bar. Combine the infusion of terpene-rich CBD extracts with other dermatologically enhancing ingredients, like goat milk, and your products are sure to satisfy.

Cost: A number of things should be added to your list of outgoings when selling CBD bath lotions and soaps, such as the referral fees, selling plan, fulfillment fees, long-term storage fees, and advertising. Store costs, in the range of $40 per month up to $100s or $1,000s monthly, depend on the provider. Brick-and-mortar stores may cost as much as $50,000 inclusive of storefront rental costs, electricity, insurance policies, salaries, and workers’ compensation.

16. CBD tinctures and topicals.

As a cannabinoid that may possess anti-inflammatory effects, it’s not surprising that CBD tinctures and topicals are quickly replacing conventional skincare products and treatments. Since tinctures boast uses that could potentially extend beyond their topical convenience, you could even market these products for a broader audience. CBD For Life has experimented with topical solutions; the company’s product selection features an array of wellness products, hand sanitizers, and self-care goods, such as face, body, and hair products.

Cost: You can make a tincture with alcohol, concentrated herbs, and a container. Alternatively, you could make them using advanced equipment which will, clearly, cost you more.

Fashion & Apparel CBD Business Opportunities

CBD on the catwalk? So it seems, what with acclaimed brands starting to introduce the non-psychotropic cannabinoid into their range of fashion and apparel. The jury may still be out for this method of getting dosed up on CBD, but it’s a trend that harnesses some serious selling power.

17. CBD-infused clothing.

Since CBD can penetrate layers of skin to provide localized relief, individuals who don CBD-infused garments can seamlessly dose. Many product manufacturer infuse droplets of CBD concealed in a protective polymer coating. Some people believe these CBD-infused fabrics are able to focus on major muscle groups and when worn, create friction as the wearer moves. You can sell these products at a brick-and-mortar or online ecommerce store .

Cost: Hiring a designer will set you back around $50 per hour. You also need to think about how you want to advertise the goods and who you wish to model them for your portfolio.

Pet CBD Business Opportunities

A few years ago, people would have thought you were barking mad if you gave your pet something that was derived from a plant once thought to be a gateway drug. Times have changed, and some CBD proponents now claim that pets can actually harness the same benefits from CBD that people can. Enter pet CBD business opportunities, which, based on stats published by cannabis research firm Brightfield Group , will be worth $1.7 billion by 2025 .

18. CBD-infused pet food and treats.

Data published in the Journal of the American Veterinary Medical Association has revealed that 20% — one in five — dogs signify that they are experiencing some kind of pain. This information is useful if you intend on developing new products for pets, including dog treats, capsules, and various other ingestibles.

Cost: Since you may pay anywhere between $0.04 and $3 per mg of CBD, the cost of launching an edibles company depends on where you source the CBD and your production capacity. You also need to set aside money for marketing and a platform for sales transactions.

19. CBD topicals for pets.

Let’s face it — our pets always want the same thing as their owners. In that sense, this category of CBD products can be targeted toward everyday people who have four-legged pet friends. CBD topicals for pets can be vegan products that are 100% plant-based. Since the cannabinoid triggers a normal anti-inflammatory response and dogs also have an endocannabinoid system , some people believe these products hold promise for treating animals with physiological and neurological conditions.

Cost: Consumers pay between $0.05 to $0.10 per mg and $0.20 to $0.30 per mg for quality pet CBD oils. You can charge a 50% markup on the product you develop using extraction equipment ($1,000-$100,000) and flowers ($150-$350 per pound.)

20. CBD-infused pet vests and blankets.

Similar to CBD-infused fashion products, CBD-infused blankets can be manufactured with micro-encapsulated beads that gradually release CBD’s effects through friction. In order to make CBD bioavailable in this way, it must be coated in a microencapsulated package.

Cost: The advanced technology required to make CBD-infused pet vests and blankets could be on the steep end of costs. Typically, a specialist machine for binding the material with CBD costs around $3,000-$40,000. You also need to fund labor costs and sourcing the CBD.

Tips for Ensuring Your CBD Business Is Successful

The market for CBD business is saturated, but this doesn’t mean you can’t succeed. Gaining a competitive streak over your rivals is all about differentiating, understanding the legalities, and, most of all, letting your customers know why you are the best choice.

1. Source a product that you are confident in.

Delving into the world of CBD is easy for anyone who is well-versed in the aforementioned areas. Spend time finding a supplier who develops its products using USA-grown hemp. Certificates of analysis are essential to ensure the product has been approved for lab testing.

After the 2018 Farm Bill removed CBD from the federal Controlled Substances Act , the FDA started providing oversight for the industry. This means that everything you sell should pass lab testing to avoid your business facing legal action.

2. Be transparent about your CBD products.

Make an effort to inform consumers about the type and quality of CBD being used when you sell products that fall into this category. While some products are extracted using alcohol, others are made using CO₂.

Something you really must confirm is whether the goods were produced in an area where the soil has been tested. Examples of some other ways in which you should guarantee transparency for your audience is the product label, which should feature the amount of CBD contained in the product.

Furthermore, it’s crucial that you highlight whether or not the product was made using CBD isolates or whole plant extracts. Lastly, does your product contain under 0.03% THC? This is the minimum standard, so be transparent about it.

3. Establish your brand.

As a fairly saturated industry, despite still being in its nascency, the CBD market is brimming with opportunities for sellers to shine. Standing out will depend on the credibility of your brand and the tactics you implement to achieve differentiation.

Aside from focusing on the marketing methods you execute to lure in your target market, you should also invest effort in the results of your customer retention strategies . Remember to spotlight ways to boost your reputation, such as creating captivating content, educating your audience, promoting awareness with influencers and establishing brand authority.

4. Stay in touch with laws and regulations.

Licenses and lab results for products containing CBD are required to demonstrate compliance with all applicable laws. This is true not only for manufacturers of CBD products , but also for resellers of these products. You should have this documentation readily available. Additionally, you will need to ensure that the products are legal in any jurisdiction in which the products will be offered or sold.

Stay up to date with the FDAs stance on products containing CBD. Make sure you understand the laws and be aware especially of those that have an impact on your specific niche.

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Conclusion

Whether you’re new to the world of CBD business opportunities or have already gained experience in this area, there’s no doubt that the demographic is swelling by the day. Spend your time researching the laws and regulations in the states where you intend to sell CBD products prior to exploring one of the above business ideas.

This material does not constitute legal, professional or financial advice and BigCommerce disclaims any liability with respect to this material. Please consult your attorney or professional advisor on specific legal, professional or financial matters.

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The 30 Best CBD Oil Companies in 2022

CBD is big business, and thousands of retailers are now vying for your attention in this growing industry.

Featured CBD Companies

  • Best Overall:Kanibi
  • Best Value: Kat’s Naturals
  • Best Luxury Brand: Populum

Knowing which brands to go with is like looking for a needle in a haystack. We know, because it’s what we do all day—find the best CBD companies in the industry and inform our readers about all the details. In this article, we reveal our latest picks. But before we get into our methodology and list of the best overall CBD oil brands, have a look at our top choices:

Table of Contents

  • How to Choose the Best Overall CBD Companies
  • Which Form of CBD Is Most Effective?
    • CBD Oil
    • Vaping or Smoking CBD
    • CBD Tablets and Capsules
    • CBD Edibles
    • CBD Topicals
    • 1. Kanibi
    • 2. Plant Panda
    • 3. Joy Organics
    • 4. Charlotte’s Web
    • 5. cbdMD
    • 6. Elixinol
    • 7. FAB CBD
    • 8. Bluebird Botanicals
    • 9. Green Gorilla
    • 10. American Shaman
    • 11. CBDfx
    • 12. Spruce
    • 13. Green Garden Gold
    • 14. Lazarus Naturals
    • 15. CBDistillery
    • 16. Pure Hemp Botanicals
    • 17. 4 Corners Cannabis
    • 18. Mission Farms
    • 19. Receptra
    • 20. NuLeaf Naturals
    • 21. RE Botanicals
    • 22. Sabaidee
    • 23. Pure Relief
    • 24. Populum
    • 25. Sagely Naturals
    • 26. Try The CBD
    • 27. Green Roads
    • 28. Medterra
    • 29. Moon Mother
    • 30. Hemplucid

    Given the number of CBD oil businesses out there, it may be difficult for customers to easily identify which producers are the best of their kind. With that in mind, this list of the 30 top CBD oil companies should inform both veteran and inexperienced CBD users on where they can find the providers most worthy of their hard-earned money.

    How to Choose the Best Overall CBD Companies

    CBD oil is an incredible and potentially life-changing product, and it’s true that hundreds (even thousands) of new CBD brands have sprung up, all competing for your attention and your dollar. But it’s also true that not all brands are alike.

    Since hemp and CBD products are still unregulated, there are not many standards in place when it comes to products made with CBD. So, when it comes to purity, potency, and other factors, it’s easy for consumers to be left in the dark.

    If you want to find the best CBD brand for you, you’ll need to do a little homework. Look first at the company’s webpage to find out what they are all about. Search for key pieces of information like:

    • Source of the hemp
    • Third-party lab tests
    • Ingredients
    • Growing and manufacturing practices
    • Potencies and sizes
    • Prices
    • How to contact customer service
    • Shipping and return policies

    Of course, we’ve taken most of the guesswork out of this process by listing the best overall CBD companies above, but if you come across a new or unknown brand, you’ll know what to look for.

    If you find there are questions not answered on the CBD company’s website, try to contact customer service. Many brands have a ticketing system or even chat support so you can get your questions answered right away. If you don’t get a timely and satisfactory answer, move on. There are plenty of other brands to choose from who will be happy to help you.

    Which Form of CBD Is Most Effective?

    Ultimately, you will find that the most effective form of CBD is the one that works best for you. But reaching that decision can involve some trial and error. However, this is a pretty common question, and it can help to know a little more about each method.

    CBD Oil

    Most people find that CBD oils, also called tinctures and extracts, are among the best options for CBD products. With CBD oils, you place the desired amount under your tongue and hold it for 30 to 90 seconds before swallowing. This is called sublingual delivery, and it helps to get the CBD into your bloodstream quicker.

    Vaping or Smoking CBD

    Another quick and effective delivery method is smoking raw hemp flower or vaping hemp oil. While it’s not for everybody, it provides the fastest onset time for maximum relief when you need it most.

    CBD Tablets and Capsules

    Many people find that CBD capsules or tablets offer a convenient and portable way to take CBD. They are especially helpful for those who don’t like the earthy taste of tinctures and want the ease of simply swallowing a pill. Keep in mind that this method takes a little longer to work since the capsule must first pass through the digestive system.

    CBD Edibles

    CBD edibles are a fun and tasty way of taking your daily dose. Typically, when a brand talks about edibles, they are talking about gummies—small chewy candies that contain a premeasured amount of CBD. However, edibles can also take the form of mints, hard candies, cookies, beverages, and other foods and drinks. Like capsules, they need to pass through the digestive system to work.

    CBD Topicals

    Topicals made with CBD come in a variety of different forms and may include balms, salves, lotion, cream, gels, patches, sticks, and more. Some are meant to impart relief from soreness, tenderness, or discomfort, while others are designed as beauty products for your skin.

    The Best Overall CBD Companies

    1. Kanibi

    Highlights:

    • Organically grown
    • Double lab-tested
    • Standardized to 1 mg CBD per mL drop

    Description:

    • Ingredients: 100% organic full-spectrum CBD oil, MCT coconut oil, natural flavors, stevia
    • Pricing: $0.09 per milligram

    Company: Science drives the development of Kanibi CBD oils, from the growth of their industrial hemp plants in Kentucky all the way to your doorstep. Kanibi offers more than a premium CBD oil: Their other products include creams, gummies, and softgels. We can’t forget to mention one of the company’s most significant selling points: Their products taste good, because who wants to choke down something awful?

    Shipping: Orders over $100 qualify for free shipping

    Returns: 100% satisfaction guarantee. Contact support at [email protected] for instructions on how to obtain a refund.

    2. Plant Panda

    Highlights:

    • PRC hemp from organic Oregon Farms
    • No THC
    • High quality at a low price

    Description:

    • Ingredients: 100% organic CBD, MCT coconut oil, natural flavors
    • Pricing: $0.05 per milligram

    Company: Plant Panda is a newcomer to this year’s list, and they’re ranked nearly at the top. Why? The brand is truly consumer-friendly, from its no-nonsense packaging to its excellent prices. The focus at Plant Panda is exclusively on offering a top-quality CBD oil, and to that end, the company has excelled. The oil is created in Colorado and is rigorously tested according to the highest standards in the industry.

    Shipping: Orders over $50 qualify for free shipping

    Returns: 100% money-back guarantee

    3. Joy Organics

    Highlights:

    • Organically cultivated in the U.S.
    • Broad spectrum with no THC
    • Rigorous third-party testing

    Description:

    • Ingredients: Organic extra-virgin olive oil, organic phytocannabinoid-rich hemp extract, organic essential oil
    • Pricing: $0.07 to $0.12 per milligram

    Company: If you are looking for the best THC-free CBD oils, Joy Organics is the place to start. This company’s products are exceptional, plus they are a strong supporter of local and global nonprofit businesses. Each month, Joy Organics selects a nonprofit to which they donate a portion of their revenue. Talk about your dollar going the extra mile!

    Shipping: Orders over $99 qualify for free shipping

    Returns: 100% satisfaction guarantee. Contact support to initiate the process.

    4. Charlotte’s Web

    Highlights:

    • Trusted, reputable brand
    • CO2 and ethanol extraction
    • U.S.-sourced hemp

    Description:

    • Ingredients: Hemp extract, coconut MCT oil, organic sunflower oil, organic flavoring (for mint chocolate)
    • Pricing: $0.05 to $0.06 per milligram

    Company: Charlotte’s Web is possibly the most well-known CBD company in the world, and was instrumental in changing how the country viewed the humble hemp plant. The iconic brand has developed a cult-like following of repeat customers, who came for the original formula and end up staying for the many other amazing products offered on the site. The quality of CW hemp is impeccable, and the brand is exceptionally transparent, offering detailed lab reports and full disclosure about how the products are created.

    Shipping: Free shipping on all U.S. orders over $25

    Returns: Refund of the full purchase price within 30 days of the purchase date. Contact support to initiate the process.

    5. cbdMD

    Highlights:

    • U.S.-sourced hemp
    • Excellent pricing
    • Wide range of products

    Description:

    • Ingredients: Hemp extract (cannabidiol, cannabigerol, cannabinol), MCT oil, and natural flavor
    • Pricing: $0.04 to $0.10 per milligram

    Company: cbdMD is a company driven by quality and innovation, which, when you’re talking about CBD oil, is exactly where the focus should be. This brand researched and tested the best place to grow and manufacture their products by visiting various continents. Looking at the company’s CBD products, they pretty much did everything right. All their oils are derived from non-GMO, U.S.-grown industrial hemp that is THC-free.

    Shipping: All orders over $79.95 ship free

    Returns: 60-day money-back guarantee. Contact support to initiate a return.

    6. Elixinol

    Highlights:

    • Extensive third-party testing
    • Realm of Caring Foundation Stamp of Approval
    • Full-spectrum, broad-spectrum, and liposomal oils available

    Description:

    • Ingredients: Full-spectrum hemp oil, MCT coconut oil, terpenes, natural flavor
    • Pricing: $0.05 to $0.09 per milligram

    Company: Elixinol offers tinctures in full-spectrum, broad-spectrum, organic, and liposomal formulations. And oils aren’t the brand’s only specialty. They have a full lineup of CBD-based products, including gummies, topicals, capsules, and gift sets. Elixinol gives 5% of the proceeds from every sale to charity.

    Shipping: All orders in the U.S. ship free

    Returns: If you’re not happy with your order, call 844-804-3504 to speak to customer service within 30 days.

    7. FAB CBD

    Highlights:

    • Full-spectrum oil in five flavors
    • Organically grown Colorado hemp
    • Third-party lab tested

    Description:

    • Ingredients: Organically grown hemp extract, full-spectrum cannabinoid blend, flavoring from natural sources, terpenes, medium-chain triglycerides
    • Pricing: $0.03 to $0.07 per milligram

    Company: The team at FAB has almost a quarter of a century in combined health, wellness, and supplement experience, and it shows. When they aren’t producing excellent-tasting, high-quality CBD oil, they’re working on new innovations and improvements to their current offerings. The brand offers users the option to select from four strengths ranging from 300 to 2,400 milligrams per bottle.

    Shipping: Free shipping on orders over $89

    Returns: Return new, unused, and unopened products within 30 days of delivery for a full refund, minus shipping.

    8. Bluebird Botanicals

    Highlights:

    • Trusted and popular brand
    • CO2 extraction
    • Third-party lab tested

    Description:

    • Ingredients: Hemp extract, organic virgin hemp seed oil
    • Pricing: $0.07 to $0.08 per milligram

    Company: Louisville, Colorado-based Bluebird Botanicals was selected as the leading CBD oil company in the U.S. at the 2016 Cannabist Awards, and that accolade came only four years after the business’ founding. The brand is wildly popular, and generally remains one of the biggest-selling brands in the country. Bluebird has a solid product line that stays fairly consistent. Their tinctures can be enjoyed in several different formulations, depending on your needs, but they’re also fully stocked with the basics, too—capsules, topicals, and pet products.

    Shipping: Free shipping on orders over $65 through CBD Direct

    Returns: When purchased through CBD Direct, unopened products returned within 30 days are eligible for a full refund.

    9. Green Gorilla

    Highlights:

    • Ethanol extraction
    • Just two main ingredients
    • Lab test results available on site

    Description:

    • Ingredients: CBD oil, extra virgin olive oil, botanicals
    • Pricing: $0.04 to $0.07 per milligram

    Company: Green Gorilla stands out with its flagship line of CBD oils blended with organically produced extra virgin olive oil—and nothing else. And, as the company states, there’s a benefit to this beyond assuring the product’s purity. In particular, olive oil “has synergistic effects in combination with CBD.” New users will appreciate the company’s signature “spray” bottles, which make dosing convenient. The brand has 36 other product options on hand, too, including dog treats, lip balm, gummies, sleep capsules, face cream, body lotion, and more.

    Shipping: Free shipping on orders over $75

    Returns: Return new, unused, and unopened products within 30 days of delivery for a full refund, minus shipping.

    10. American Shaman

    Highlights:

    • Ethanol extraction
    • Just two main ingredients
    • Lab test results available on site

    Description:

    • Ingredients: Hemp oil, cannabidiol (CBD), medium-chain triglyceride oil from coconut oil, natural flavors
    • Pricing: $0.20 per milligram

    Company: American Shaman’s extensive array of products ought to satisfy even the pickiest customer, with offerings ranging from flavored tinctures to CBD-infused under-eye serum. Furthermore, its inventive, water-soluble hemp oil supplement means that users can get their daily dose of CBD just by quenching their thirst. The brand uses only organic, non-genetically modified hemp grown with no insecticides.

    Shipping: Free shipping on orders over $99

    Returns: American Shaman will refund your order within 45 days if purchased from the website.

    11. CBDfx

    Highlights:

    • Cruelty-free
    • Single-pass CO2 extraction
    • Organically grown hemp

    Description:

    • Ingredients: CBD, CBN, CBG, MCT oil, coconut oil, stevia
    • Pricing: $0.04 to $0.08 per milligram

    Company: CBDfx is another well-known name in the CBD industry. Established in 2014 by Ali Esmaili and Jameson Rodgers, it’s the fifth-largest privately held CBD company in the world and has one of the most extensive collections of CBD products available. Their products have received rave reviews in multiple publications, including Consumer Health Digest, Marijuana Break, and CBD Genesis.

    Shipping: Free shipping on orders over $35

    Returns: Return new, unused, and unopened products within 30 days of delivery for a full refund, minus shipping.

    12. Spruce

    Highlights:

    • Lab Grade CBD
    • Kentucky and North Carolina Hemp
    • Moonshine extraction

    Description:

    • Ingredients: Organic hemp seed oil, full-spectrum CBD oil
    • Pricing: $0.11 to $0.12 per milligram

    Company: Founded in 2018, newcomer Spruce is making headlines with their boutique-style, American-made products. This family-run business was founded on “the belief that modern medicine is broken and in need of alternatives to dangerous pharmaceuticals”. The product line at Spruce is small, but mighty, and features the brand’s signature CBD oil tincture in two potencies, plus CBD salve, cream, and a lotion.

    Shipping: Free shipping on most orders

    Returns: Return an unopened product within thirty days for a full refund. First returns can be opened or empty. Contact support to initiate the process.

    13. Green Garden Gold

    Highlights:

    • Great selection of CBD dog products
    • Certified organic
    • Offers highest-potency tincture on the market

    Description:

    • Ingredients: Organic hemp seed oil, full-spectrum CBD oil
    • Pricing: $0.02 to $0.09 per milligram

    Company: There’s a huge selection of products at Green Garden Gold, including topicals, tinctures, edibles, capsules, isolates, and bundles. If you’re looking for the most potent CBD oil, the company’s Med Pac hemp oil supplement can be purchased in strengths of up to 10,000 mg of CBD per bottle. This brand is also a popular choice among dog owners, with products ranging from Doggy Be Good CBD oil to tasty dog treats.

    Shipping: Free shipping on orders over $100

    Returns: If you are not completely satisfied with your purchase for any reason, you may return it within 30 days of purchase for a full refund or store credit.

    14. Lazarus Naturals

    Highlights:

    • Excellent reputation
    • Extremely affordable
    • Kosher ethanol extraction

    Description:

    • Ingredients: CBD, hemp seed oil, fractionated coconut oil, and avocado oil
    • Pricing: $0.02 to $0.03 per milligram

    Company: Employee-owned Lazarus Naturals has a strong commitment to ethical business practices, including pricing that aims to enable anyone to sample its range. Indeed, for veterans and those with long-term disabilities, there’s even a commendable 40% discount on the company’s offerings. Lazarus’ tinctures come in a wide range of potencies, flavors, sizes, and formulations. They also have a great line of topicals, including CBD balm in lavender, citrus, mint, and other scents. Other options include a CBD massage oil, lotion, and a soon-to-be-released hand-sanitizer.

    Shipping: Free shipping on orders over $65 through CBD Direct

    Returns: When purchased through CBD Direct, unopened products returned within 30 days are eligible for a full refund.

    15. CBDistillery

    Highlights:

    • Third-party tested at ISO-certified labs
    • Trusted brand with years of experience
    • Hemp sourced from open-air farms in Colorado, Kentucky, and Oregon

    Description:

    • Ingredients: Fractionated coconut oil (MCT), full-spectrum CBD hemp extract (aerial parts)
    • Pricing: $0.05 to $0.07 per milligram

    Company: Founded in 2016 by a group of Colorado natives, CBDistillery is an iconic name in the cannabis industry. With an array of trusted products at reasonable prices, you really can’t go wrong with this brand, as they have something for everyone. Their tincture comes in potencies as low as 500 mg per bottle, and you can also choose from an assortment of topicals, including salves, creams, roll-ons, and relief sticks. Customers now have the option of choosing not just CBD, but potentially beneficial compounds like CBG and CBN as well.

    Shipping: Free shipping on orders over $75

    Returns: 60-day customer satisfaction guarantee. Fill out a Money-Back Guarantee Form for refund or credit.

    16. Pure Hemp Botanicals

    Highlights:

    • Member of the National Hemp Association
    • Made with Colorado-grown hemp
    • Third-party lab results on a dedicated webpage

    Description:

    • Ingredients: CBD, hemp seed oil, fractionated coconut oil, and avocado oil
    • Pricing: $0.03 to $0.06 per milligram

    Company: Pure Hemp Botanicals’ mission statement is “compassion in action,” and it’s a pledge that the brand aims to adhere to through the use of organic hemp, cruelty-free ingredients, and ethical employment practices. The company’s “PHB Gives Back” initiative demonstrates a commitment to kindness, too, as a percentage of proceeds is donated to the nonprofit Mercy for Animals. The brand’s selection of hemp-sourced products ranges from CBD oil tinctures and softgels to CBD pet products and topicals.

    Shipping: Free shipping on orders over $75

    Returns: Unopened, unused products can be returned for a refund.

    17. 4 Corners Cannabis

    Highlights:

    • 4.8 rating on Trustpilot
    • Made with raw, undistilled, hemp extract
    • Fairtrade, non-GMO, organic ingredients

    Description:

    • Ingredients: MCT oil, complete-spectrum hemp extract, limonene (orange extract)
    • Pricing: $0.10 to $0.14 per milligram

    Company: The founders of 4 Corners Cannabis have 30 years of cannabis growing experience between them. That expertise gives them the know-how to make sure the entire production process of 4 Corners’ CBD oil runs smoothly from field to store. While this attention to the fine details may result in CBD oils that are a little more expensive than equivalents on the market, 4 Corners is all about the stellar service and premium products. Where the product is concerned, everything is done in-house, with a huge amount of care going into the cultivation of each plant.

    Shipping: Free shipping on orders over $100, $7.75 flat-rate shipping on all other orders

    Returns: 30-day guaranteed return policy for all products. You will be issued a full refund, minus shipping costs.

    18. Mission Farms

    Highlights:

    • Infused with essential oils
    • Third-party lab results readily available
    • Sourced from open-air Oregon hemp

    Description:

    • Ingredients: Whole hemp extract, organic MCT coconut oil, essential oils
    • Pricing: $0.05 to $0.10 per milligram

    Company: Mission Farm’s motto, “To Help People Feel Good Again,” is apparent in its superb hemp-based products. Beyond the excellent quality of the hemp itself, the brand has some unique offerings. Primarily, they combine full-spectrum CBD with complementary ingredients like vanilla, citrus, and lavender. But this ingredient pairing is not limited to CBD oils, either. The company uses rich goat’s milk in their topicals to make them extra-special.

    Shipping: Free shipping on orders over $99

    Returns: 30-day money-back guarantee on all Mission Farms CBD products

    19. Receptra

    Highlights:

    • Excellent flavor
    • Third-party lab results available with batch lookup tool
    • Hand-shucked, cold ethanol extracted

    Description:

    • Ingredients: Hemp extract, organic MCT coconut oil, organic sunflower oil, terpenes, essential oils
    • Pricing: $0.10 to $0.11 per milligram

    Company: Receptra has one guiding principle: “The Truth is Curative.” The brand offers amazing quality products like gummies, pet formulas, capsules, and more. However, we really can’t say enough about their great-tasting oils. These tinctures are formulated with botanicals like MCT oil, linalool, valerian root, vanilla, peppermint, and chamomile that set them apart from the crowd. Receptra features both full-spectrum and THC-free formulations.

    Shipping: Free standard U.S. shipping on all orders

    Returns: If you are not satisfied with your purchase, you may request a full refund within 30 days. Receptra resolves nearly 100% of customers’ issues within 48 hours.

    20. NuLeaf Naturals

    Highlights:

    • Colorado-grown hemp
    • CO2 extracted
    • Sustainable practices

    Description:

    • Ingredients: Full-spectrum hemp extract, organic virgin hemp seed oil
    • Pricing: $0.07 to $0.13 per milligram

    Company: NuLeaf Naturals has been making high-quality Colorado-sourced CBD since 2014. The company has gained a reputation for focusing on one, specific product line: full-spectrum whole plant extract that leaves all the synergistic ingredients intact. These are potent tinctures, and you can expect around 50 mg of cannabinoids per mL in their CBD oil.

    Shipping: All orders in the U.S. ship free

    Returns: Return new, unused, and unopened products within 30 days of delivery for a full refund, minus shipping.

    21. RE Botanicals

    Highlights:

    • 100% U.S. sun-grown organic hemp
    • Certified glyphosate residue-free by The Detox Project
    • Lab-tested for heavy metals, solvents, and pesticides

    Description:

    • Ingredients: Organic MCT coconut oil made from organic young coconuts, organic hemp extract
    • Pricing: $0.04 to $0.08 per milligram

    Company: RE Botanicals was the first national brand to sell U.S.-grown, USDA-certified organic hemp. Quality, purity, and safety are high priorities for this brand, and you can find their lab reports listed by lot number on a web page dedicated solely to providing customers with those results. If you’re in the market for a great CBD tincture, RE Botanicals has you covered with 12 excellent options. They also carry topicals, capsules, and CBD oil for pets.

    Shipping: Free standard U.S. shipping on all orders over $49.98

    Returns: 30-day unconditional money-back guarantee

    22. Sabaidee

    Highlights:

    • Sustainably grown Colorado hemp
    • Fast and free shipping
    • Lab-tested for heavy metals, solvents, and pesticides

    Description:

    • Ingredients: Colorado hemp extract, coconut MCT oil, peppermint essential oil
    • Pricing: $0.08 to $0.12 per milligram

    Company: Saibaidee values transparency so much that the brand’s information page goes into the topic at length. They present a convincing argument for their products, which are double-lab tested—once in house, and once by an independent lab. Still not impressed? The results of this testing go back all the way to 2017! As far as the selection goes, Sabaidee carries a full line of broad-spectrum CBD extracts, a muscle rub, comfort cream, and bundles.

    Shipping: Free standard U.S. shipping on all orders

    Returns: 30-day guaranteed return policy for all unopened products, minus shipping

    23. Pure Relief

    Highlights:

    • Wide range of products
    • Selection of smokable hemp
    • Dedicated page for third-party lab results

    Description:

    • Ingredients: Pure CBD extract, MCT oil, essential oils
    • Pricing: $0.05 to $0.08 per milligram

    Company: Pure Relief was founded by Michael Melton, a former tire store owner who saw CBD as a potential solution to the opioid epidemic in his home state of North Carolina. The brand aims to help people find their own moments of pure relief. They offer oils, edibles, topicals, bundles, and even apparel, and they are one of the only companies on our list that offers smokable hemp.

    Shipping: Get free shipping with Pure Relief’s subscribe and save program

    Returns: 30-day returns on unopened products, minus shipping

    24. Populum

    Highlights:

    • Partners with Colorado farmers
    • Lab results included with every order
    • Risk-free guarantee

    Description:

    • Ingredients: Full-spectrum hemp extract, grapeseed oil, coconut oil, hemp seed oil, cold-pressed orange oil
    • Pricing: $0.14 to $0.19 per milligram

    Company: Populum has enough confidence in what it sells to offer a 30-day free trial, with the option to send products back within that time frame if they don’t live up to your expectations. That offer speaks to the company’s customer-friendly ethos. Those wanting to see what the fuss is about can sample Populum’s hemp oil tincture, which comes in 250 mg, 500 mg, and 1,000 mg concentrations. The brand also offers capsules, pet oil, topicals, skin-care products, and even orange and CBD raw honey.

    Shipping: Free shipping on all U.S. orders

    Returns: 30-day risk-free trial. Contact support to initiate the refund process.

    25. Sagely Naturals

    Highlights:

    • No Parabens, PEGs, or synthetic fragrances
    • Non-detectable levels of THC
    • Vegan and cruelty-free

    Description:

    • Ingredients: Broad-spectrum CBD oil (other ingredients vary depending on the product)
    • Pricing: $0.11 to $0.13 per milligram (for capsules)

    Company: Sagely Naturals is best known for using botanicals like organic turmeric, ashwagandha, and lavender to amplify the benefits of cannabidiol. While a CBD tincture is absent from the Sagely Naturals collection, customers can purchase the brand’s capsules. They also have a solid lineup of some of the best CBD topicals we’ve seen: Rewind and Renew Eye Cream, Brightening Night Cream, Drift and Dream Roll-On, and several other fun products.

    Shipping: Free ground shipping on orders over $36, and a flat rate of $3 for smaller orders

    Returns: Refunds offered within 30 days, minus shipping

    26. Try The CBD

    Highlights:

    • CO2-extracted
    • Lab-tested
    • Great product selection

    Description:

    • Ingredients: Hemp-derived CBD (isolated and full-spectrum), MCT oil
    • Pricing: $0.05 to $0.07 per milligram

    Company: Based in Colorado, Try The CBD is known for top-quality CBD at reasonable prices. Choose from an array of options, including traditional products like gummies, oils, capsules, topicals, and CBD for pets. Or try something different and sample CBD crystals, shatter, or vape oil. The brand also offers CBD and CBG oil at a 1:1 ratio. Try the CBD has a rewards program that can help customers save, plus the brand frequently runs specials for customers to purchase products at a discount.

    Shipping: Free ground shipping on orders over $75

    Returns: 30-day returns on unopened and unused products, minus shipping

    27. Green Roads

    Highlights:

    • Trusted and well-known brand
    • Supercritical CO2 extraction
    • Multi-stage independent lab testing

    Description:

    • Ingredients: Hemp-derived full-spectrum cannabinoid extract, glycerin, MCT oil, sunflower lecithin, Helianthus annuus (sunflower) seed oil, hemp seed oil
    • Pricing: $0.10 to $0.15 per milligram

    Company: This well-known brand is the largest privately owned CBD company in the country. Long before quality became so controversial, Green Roads was pushing for consumer transparency, and they were one of the first advocates of independent third-party lab testing. The brand has won numerous awards, including the Cannabis Business Awards Best CBD Product in 2018 and 2019. They offer an array of CBD oils, softgels, capsules, topicals, edibles, pet products, gift bundles, and more.

    Shipping: Free standard U.S. shipping on all orders over $65

    Returns: 30-day refund window for unopened products

    28. Medterra

    Highlights:

    • THC-free
    • Made with Kentucky-grown hemp
    • Several potencies to choose from

    Description:

    • Ingredients: 99%+ CBD, MCT coconut oil
    • Pricing: $0.04 to $0.07 per milligram

    Company: Potential buyers of Medterra products may be encouraged to know that quality, consistency, and safety are top priorities at the company. They are one of the few that do not sell full-spectrum CBD products. Instead, their tinctures and capsules are made with a 99% pure CBD isolate that contains no trace amounts of THC. For many users, this important distinction is what keeps them coming back to Medterra. Among the other product offerings, customers will find cooling cream, pet chews, gummies, and more.

    Shipping: Free shipping on all U.S. orders over $65

    Returns: When purchased through CBD Direct, unopened products returned within 30 days are eligible for a full refund.

    29. Moon Mother

    Highlights:

    • USDA-certified organic hemp
    • Sourced from Colorado
    • Woman-owned company

    Description:

    • Ingredients: Full-spectrum hemp extract, MCT coconut oil, essential oils
    • Pricing: $0.07 to $0.10 per milligram

    Company: From its gorgeous packaging to its botanically inspired product offerings, Moon Mother Hemp is a top choice for high-quality, gift-worthy CBD. The brand uses plant-based and certified organic ingredients to create products that are effective, unique, and designed to support health and well-being. Customers can choose from an array of offerings like CBD massage oil, dream balm, honey and hemp mask, eye and skin serums, and more.

    Shipping: Free shipping on all U.S. orders over $50

    Returns: To receive a refund on a Moon Mother product, send back the product within 15 days of delivery and they will refund your purchase. Customers are responsible for original shipping charges.

    30. Hemplucid

    Highlights:

    • USDA-certified organic hemp
    • Supercritical CO2 extraction
    • Batch lookup tool for certificates of analysis

    Description:

    • Ingredients: Organic fractionated coconut oil, organic hemp cannabidiol (CBD) Full-spectrum oil
    • Pricing: $0.07 to $0.12 per milligram

    Company: Hemplucid is a transparent brand, with lab results available on a dedicated web page. But if you need to know about your specific product, there is also a batch tool, where you can punch in the numbers and view test results. Combine this diligence to details with hemp sourced from USDA-certified organic farms, and it’s hard to go wrong. Visitors can choose from a variety of products that include full-spectrum, broad-spectrum, and THC-free CBD oils and tinctures, plus some fantastic gummies, topicals, and pet products.

    Shipping: Free shipping on all U.S. orders over $49

    Returns: Contact support for a full refund less shipping costs within 30 days of the initial purchase date.

    Why Are the Companies in Our Review the Best CBD Brands on the Market?

    To determine which brands to include on this list of the best overall CBD companies, we analyzed each prominent provider on the market. The first thing we examined is whether or not the company uses third-party lab testing to assess the potency and purity of their CBD. Companies that have results readily available or that will furnish this information upon request score higher on our list.

    Of course, that’s not all we look at. When selecting the brands we consider superior, we also examined other factors: