searching for cbd oil increasing

Searching for cbd oil increasing

Lately, we’ve seen a huge amount of public and media attention on the commercial potential of a certain five-fingered plant. Mary Jane, cabbage, blaze, aunt mary, pot, ganja: you can take your pick of the 100+ other names identified by the US Drug Enforcement Administration.

Yes, we’re talking about cannabis. Traditionally, this plant hasn’t enjoyed a particularly great reputation, but with a growing number of American states legalizing cannabis for commercial production and private use, all of that may be about to change.

In this article, we’ll examine the continuously-growing commercial potential for Cannabidiol products, as well as taking a look at some of the reasons why brands should hop on this particular train.

CBD is hitting some very high numbers

Cannabidiol (CBD) is the legal and non-psychoactive ‘cousin’ of THC, the chemical responsible for marijuana’s psychological effects. Lately, CBD has conquered industry after industry, from food and beverage, to health and beauty, and even some more, shall we say private markets.

Following the gradual increase in the availability of CBD products over the last five to ten years, the CBD market has exploded. In fact, a report released last autumn by the Brightfold Group predicts that it might hit $22 Billion by 2022 in the U.S. alone.

Given the entire U.S. organic food market is estimated to reach $70.4 Billion by 2025, this is a mind-blowing figure.

Even though further research is needed to confirm all of the benefits linked to CBD, and though the FDA is still working on guidelines to regulate the distribution of CBD products, there’s nothing stopping entrepreneurs innovating with this miraculous substance.

CBD’s current success has led some to compare it to bitcoin’s stellar ascent in 2016, and some are even going so far as to call it the new avocado toast. This is reflected in the product’s wider popularity: this year’s Oscars goodie bag featured CBD-derived products, and even celebrities such as Martha Stewart and Mandy Moore are getting in on the action.

And when one New York Times article dealing with the subject gets shared over 35,000 times, you can be sure that it won’t take long until CBD goes truly viral. Especially when the author is offering praise like this: “It’s easy to wonder if this all-natural, non-psychotropic and widely available cousin of marijuana represents the cure for the 21st Century itself.”

But what does CBD do? And why has it become so popular?

What does CBD do, exactly?

CBD is one of 113 chemicals that can be found in the cannabis plant. As opposed to THC, however, CBD does not provoke any psychoactive reaction. Instead, it appears to have all kinds of other miraculous properties.

Preliminary clinical research has shown that CBD:

  • has anti-inflammatory properties
  • helps to reduce anxiety and stress (without making the user stoned)
  • improves the quality of sleep
  • boosts cognition.

As if all of this wouldn’t be enough, CBD also enhances the overall skin health and fights anti-aging, as well as acne. Sounds like the perfect cure for the burdens of modern life, right?

Plant People’s CBD Drops. Source: NY Times

So far, cannabis-related clinical research has mainly concentrated on the use of the plant’s chemicals in the fight against severe health conditions such as cancer and epilepsy.

Now, thanks to CBD, a whole new take on wellbeing is emerging, creating a market not only for health providers but also for wellness brands.

It’s also given rise to a new type of cannabis consumer.

CBD fans: a new type of cannabis consumer

The typical CBD enthusiast is far from any stereotype of a cannabis fan that might pop up in your mind. You won’t see any tie-dyed t-shirts, munchies, or any other stereotypical stoner attributes like those encountered in movies like How High or Dazed & Confused.

People who turn to CBD don’t seek to obscure reality with a mellow haze. Instead, they’re looking for new ways to boost their cognitive function, tackle a particular health-related issue, or simply to look younger and be more relaxed.

What is particularly exciting about CBD is its flexibility: it’s a product that easily finds application in multiple industries at once. Its numerous wellness benefits appeal to health businesses, as well as to food & beverage producers and beauty brands.

The myriad possible applications of CBD have fired the imaginations of so-called “cannapreneurs”, leading to a wide range of products, such as:

    , said to counteract the negative effects caffeine has on the human body – currently going viral – for curing muscular pain products, with CBD being added to face creams, serums, lip balms, shampoos and everything in between
  • CBD treats for pets, said to provide basically the same set of miraculous benefits for our furry friends as they do for humans.

Last year, Constellation Brands, the owner of Corona beer, invested $4 billion US into the cannabis company Canopy Growth. There’s also the suggestion that Coca-Cola is in talks with Canadian company Aurora Cannabis to create a CBD beverage, and others are speculating that Starbucks could get in on the action too.

Needless to say, the CBD e-commerce business is booming. Even major retailers like Sephora or CVS are reported to already have dedicated shelf space to CBD products.

One other factor contributing to this growth? A huge amount of social media attention.

CBD’s huge growth on social media

According to Google Trends, there has been a significant global increase in search requests related to CBD over the last year. Over a five-year timeframe, this trend is even more apparent:

The trend is particularly visible in the U.S., where searches related to CBD brands such as Happy Tea or Ignite have exploded. However, the same tendency can be observed also worldwide, showing that this interest isn’t limited to the U.S. alone.

At the same time, the number of requests concerning marijuana or cannabis remained stable over the same period. This tells us that CBD is carving out a niche all on its own.

Using Linkfluence Search, we were able to fetch 3.8M global posts related to CBD in English over the last 12 months.

Roughly half of all those publications were geolocated in the U.S., where media outlets have generated the main share of the buzz around DBC. This buzz has also been echoed on platforms like Instagram and Twitter.

The user participation on these two platforms shouldn’t be underestimated, as a main bulk of publications stems from official media accounts and e-commerce players advertising CBD-derived products.

The Reddit community dedicated to CBD has 66K subscribers. There, users discuss the array of CBD producers, ask for advice before trying it, and deliver testimonies of positive experiences. For example, one 28 year-old man claimed to have treated his life-long anxiety with CBD oil.

A closer look at demographics shows that CBD seems to appeal to both genders. Even more interesting is the age group distribution, which shows that it’s also discussed by older users, which is rare for a trending ingredient hyped for its health benefits.

The miracle compound has been recognized as a potential relief for age-related health problems. With an ever-growing share of silver surfers, brands can seize this opportunity to engage with this otherwise hard-to-reach group on social media.

All of this attention demonstrates that CBD has huge potential in the coming years.

The potential of CBD in 2019 and beyond

While the last decade was all about CrossFit, HIIT, and Bikram Yoga, a new generation of wellness-oriented self-care centers could very well dominate the future market with the simple premise to chill.

CBD fits perfectly into this shift. As more people around the world are realizing the ‘work hard’ mantra often leads to burnout rather than success and fortune, consumers are more willing to focus on self-care and mental wellness.

This is particularly the case for those between 25 and 45, which happens to be the group of women most outspoken about the promise of CBD.

For now, the social media accounts of market-leading CBD brands lag behind trending beauty or food brands when it comes to the number of followers and engagement. However, it might well be only a matter of time before brands like Lord Jones or Plant People are driving as much engagement as a post announcing the release of a new vegan concealer.

The viral popularity of CBD posts – and the success of the products containing it – will depend on the brands’ capacity to appropriate the existing visual codes on social media, and to invent new codes that dispel the long history of negative stigmas related to cannabis.

With fancy packaging more reminiscent of niche perfumes than cannabis-based products, and with digital media brands such as Gossamer targeting a sophisticated yet open crowd, the CBD industry has all the potential to become a social media sensation.

If 2018 was the year when CBD went from a niche trend to a mainstream sensation, 2019 might well the moment when the discussion on the social web truly takes off. We can expect conflicting opinions to come more to the foreground, with social tribes talking about the different benefits of CBD in depth and detail.

Conclusion: The rise of CBD gives brands plenty to think about

CBD’s stellar ascent is reminiscent of the success activated charcoal has seen in recent years, when the fine black powder suddenly became ubiquitous and started to pop up in everything from face cleansers, toothpaste, ice cream, and nutritional supplements.

The benefits of charcoal might not be that impressive compared to those of CBD. Yet, due to its cleansing properties, it came to be the one-size-fits-all solution at a time where #detox seemed to be the primary concern of everyone invested in wellbeing.

The example shows how the hype around every miracle ingredient can be linked to a set of social needs. In 2016, for example, the concept of detoxing stemmed from the feeling that we tend to consume too much of things we don’t need, including food, clothing, screen time, or even toxic relationships.

Fast forward to 2019, and the new focus on wellness asks us to unwind, slow down and gain some headspace. What better fit for this era than CBD, a substance that redefines outdated concepts about cannabis and helps users to become more balanced?

In this environment, any brand with the potential to develop CBD products should pay close attention. As this versatile substance moves further into the mainstream, there will be plenty of lucrative opportunities to jump on the bandwagon.

What do you think about this trend? Share with us in the comment section below!

Social media data included in this post was found with our social data search engine, Linkfluence Search, Book a free demo to see how it works:


Marijuana is the dried leaves and flowers of the Cannabis sativa or Cannabis indica plant. Stronger forms of the drug include high potency strains – known as sinsemilla (sin-seh-me-yah), hashish (hash for short), and extracts.

Of the more than 500 chemicals in marijuana, delta-9-tetrahydrocannabinol, known as THC, is responsible for many of the drug’s psychotropic (mind-altering) effects. It’s this chemical that distorts how the mind perceives the world. In other words, it’s what makes a person high.

Strength and Potency

The amount of THC in marijuana has increased over the past few decades. In the early 1990s, the average THC content in marijuana was less than 4 percent. It is now about 15 percent and much higher in some products such as oils and other extracts (see below). Scientists do not yet know what this increase in potency means for a person’s health. Some people adjust how they consume marijuana (by smoking or eating less) to compensate for the greater potency. There have been reports of people seeking help in emergency rooms with symptoms, including nervousness, shaking and psychosis (having false thoughts or seeing or hearing things that aren’t there), after consuming high concentrations of THC.

Marijuana Extracts

Smoking extracts and resins from the marijuana plant with high levels of THC is on the rise. There are several forms of these extracts. These resins have 3 to 5 times more THC than the plant itself. Smoking or vaping it (also called dabbing) can deliver dangerous amounts of THC and has led some people to seek treatment in the emergency room. There have also been reports of people injured in fires and explosions caused by attempts to extract hash oil from marijuana leaves using butane (lighter fluid).

How is marijuana used?

There are a few different ways people use marijuana:

  • smoking hand-rolled cigarettes called joints or marijuana cigars called blunts (often made by slicing open cigars and replacing some or all of the tobacco with marijuana)
  • inhaling smoke using glass pipes or water pipes called bongs
  • inhaling vapor using devices that pull the active ingredients (including THC) from the marijuana into the vapor. Some vaporizers use a marijuana liquid extract.
  • drinking tea brewed with marijuana or eating food with marijuana cooked into it, sometimes called edibles—such as brownies, cookies, or candy.

These extracts made from the marijuana plant should not be confused with “synthetic marijuana,” sometimes called “K2,” “Spice,” or “herbal incense.” These synthetic drugs are laboratory-made chemicals similar to THC that are sprayed onto plant materials to make it look like marijuana, but are often much stronger and very dangerous. Unlike marijuana, their use sometimes directly results in overdose deaths. Learn more about “synthetic marijuana”.

What happens to your brain when you use marijuana?

All drugs change the way the brain works by changing the way nerve cells communicate. Nerve cells, called neurons, send messages to each other by releasing chemicals called neurotransmitters. These neurotransmitters attach to molecules on neurons called receptors. (Learn more about how neurotransmitters work.) Drugs affect this signaling process.

When marijuana is smoked or vaporized, THC quickly passes from the lungs into the bloodstream, which carries it to organs throughout the body, including the brain. Its effects begin almost immediately and can last from 1 to 3 hours. This can affect decision making, concentration, and memory for days after use, especially in people who use marijuana regularly. 1 If marijuana is consumed in foods or beverages, the effects of THC appear later—usually in 30 minutes to 1 hour—and may last for many hours. Some people consume more and more waiting for the “high” and end up in the emergency room with uncomfortable symptoms from too much THC.

As it enters the brain, THC attaches to cells, or neurons, with specific kinds of receptors called cannabinoid receptors. Normally, these receptors are activated by chemicals similar to THC that occur naturally in the body. They are part of a communication network in the brain called the endocannabinoid system. This system is important in normal brain development and function.

© 2004 Alice Y. Chen. Adapted from Scientific American.

Most of the cannabinoid receptors are found in parts of the brain that influence pleasure, memory, thinking, concentration, sensory and time perception, and coordinated movement. Marijuana activates the endocannabinoid system, which causes the “high” and stimulates the release of dopamine in the brain’s reward centers, reinforcing the behavior. Other effects include changes in perceptions and mood, lack of coordination, difficulty with thinking and problem solving, and disrupted learning and memory.

1 Crean RD, Crane NA, Mason BJ. An evidence based review of acute and long-term effects of cannabis use on executive cognitive functions. Journal of Addiction Medicine 2011;5:1-8.

What happens to your body when you use marijuana?

Within a few minutes after inhaling marijuana smoke, a person’s heart rate speeds up, the bronchial passages (the pipes that let air in and out of your lungs) relax and become enlarged, and blood vessels in the eyes expand, making the eyes look red. While these and other effects seem harmless, they can take a toll on the body.

Short-Term Effects

Short term effects include:

  • altered senses (such as seeing brighter colors)
  • altered sense of time
  • changes in mood
  • slow reaction time
  • problems with balance and coordination
  • increased appetite
  • trouble thinking and solving problems
  • memory problems
  • hallucinations (seeing things that aren’t really there)
  • delusions (believing something that is not true)
  • psychosis (having false thoughts) (risk is highest with regular use of high potency marijuana)

Mixing marijuana with alcohol can cause increased heart rate and blood pressure. It can also cause further slowing of the ability to think, solve problems, and react.

Long-Term Effects

  • Increased heart rate. When someone uses marijuana, the heart rate (normally 70 to 80 beats per minute)—may increase or even double, especially if other drugs are taken with the marijuana. This increases the risk of a heart attack.
  • Respiratory (lung and breathing) problems. Smoke from marijuana irritates the lungs, and can cause a chronic cough—effects similar to those from regular cigarettes. While research has not found a strong association between marijuana and lung cancer, many people who smoke marijuana also smoke cigarettes, which do cause cancer.
  • Increased risk for mental health problems. Marijuana use has been linked with depression and anxiety, as well as suicidal thoughts among teens. In addition, research suggests that smoking marijuana during the teen years might increase the risk for developing psychosis in people with a genetic risk for developing schizophrenia. Researchers are still studying the relationship between these mental health problems and marijuana use.
  • Increased risk of problems for an unborn baby. Marijuana use during pregnancy is linked to lower birth weight and increased risk of behavioral problems in babies. 2

2 The National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on the Health Effects of Marijuana: An Evidence Review and Research Agenda. The Health Effects of Cannabis and Cannabinoids: The Current State of Evidence and Recommendations for Research. Washington, DC, January 12, 2017. Available at

Can you die if you use marijuana?

There are generally no reports of people fatally overdosing (dying) on marijuana alone. However, people can feel some very uncomfortable side effects, especially when using marijuana with high THC levels. There are reports of people who use marijuana seeking treatment in emergency rooms, reporting unease and shaking, anxiety, paranoia, or hallucinations, and in rare cases, extreme psychotic reactions. Learn more about drug overdoses among youth. However, marijuana use can increase risks for accidents and injuries (impacts of drugged driving are discussed below).

What are the other risks associated with marijuana use?

  • Reduced school performance. Students who smoke marijuana tend to get lower grades and are more likely to drop out of high school than their peers who do not use. The effects of marijuana on attention, memory, and learning can last for days or weeks.
  • Reduced life satisfaction. Research suggests that people who use marijuana regularly for a long time are less satisfied with their lives and have more problems with friends and family compared to people who do not use marijuana.
  • Impaired driving. Marijuana affects a number of skills required for safe driving—alertness, concentration, coordination, and reaction time—so it’s not safe to drive high or to ride with someone using marijuana. Marijuana makes it hard to judge distances and react to signals and sounds on the road. Combining marijuana with drinking even a small amount of alcohol greatly increases driving danger, more than either drug alone. Learn more about what happens when you mix marijuana and driving.
    3 In 2017, 10.3% of 12th graders reported driving after using marijuana in the past two weeks. 4 And –>
  • Use of other drugs. Most young people who use marijuana do not go on to use other drugs. However, those who use are more likely to use other illegal drugs. It isn’t clear why some people go on to try other drugs, but researchers have a few theories. The human brain continues to develop into the early 20s. Exposure to addictive substances, including marijuana, may cause changes to the developing brain that make other drugs more appealing. In addition, someone who uses marijuana is more likely to be in contact with people who use and sell other drugs, increasing the risk for being encouraged or tempted to try them.
  • Severe nausea and vomiting. Studies have shown that in rare cases, regular, long-term marijuana use can lead some people to have cycles of severe nausea, vomiting, and dehydration, sometimes requiring visits to the emergency room.

For more information on the effects of marijuana, see NIDA’s Marijuana Research Report.

3 U.S. Department of Transportation. National Highway Traffic Safety Administration. Traffic Safety Facts. Drug Involvement of Fatally Injured Drivers. Washington, DC, November 2010. Available at:

4 Miech RA, Schulenberg JE, Johnston LD, et al. National adolescent drug trends in 2017: Findings released [Press release]. Ann Arbor, MI. December 2017. Available at:

Is marijuana addictive?

Yes, marijuana can be addictive—meaning they continue to use it despite negative consequences.

Approximately 10 percent of people who use marijuana may develop what is called a marijuana use disorder—problems with their health, school, friendships, family or other conflicts in their life. A serious substance use disorder is commonly called an addiction. The person can’t stop using marijuana even though it gets in the way of daily life. 5 People who begin using marijuana before the age of 18 are 4–7 times more likely than adults to develop a marijuana use disorder. 6

What causes one person to become addicted to marijuana while another does not depends on many factors—including their family history (genetics), the age they start using, if they also use other drugs, their family and friend relationships, and if they take part in positive activities like school, after school clubs or or sports. More research needs to be done to determine if people who use marijuana for medical reasons are at the same risk for addiction as those who use it just to get high.

Watch the Swiss Cheese Model of Drug Addiction and learn why some people who use drugs become addicted and others do not.

People who use marijuana may feel a mild withdrawal when they stop using the drug, but might not recognize their symptoms as drug withdrawal. These symptoms may include:

  • irritability
  • sleeplessness
  • lack of appetite, which can lead to weight loss
  • anxiety
  • drug cravings

These effects can last for several days to a few weeks after drug use is stopped. Relapse (returning to the drug after you’ve quit) is common during this period because people may crave the drug to relieve these symptoms.

5 Hasin DS, Saha TD, Kerridge BT, et al. Prevalence of Marijuana Use Disorders in the United States Between 2001-2002 and 2012-2013. JAMA Psychiatry. 2015;72(12):1235-1242. doi:10.1001/jamapsychiatry.2015.1858.

6 Winters KC, Lee C-YS. Likelihood of developing an alcohol and cannabis use disorder during youth: association with recent use and age. Drug Alcohol Depend. 2008;92(1-3):239-247. doi:10.1016/j.drugalcdep.2007.08.005.

What about medical marijuana?

The marijuana plant itself has not been approved as a medicine by the federal government. However, the plant contains chemicals—called cannabinoids—that may be useful for treating a range of illnesses or symptoms. Here are some samples of cannabinoids that have been approved or are being tested as medicines:

  • THC: The cannabinoid that can make you “high”—THC—has some medicinal properties. Two laboratory-made versions of THC, nabilone and dronabinol, have been approved by the federal government to treat nausea, prevent sickness and vomiting from chemotherapy in cancer patients, and increase appetite in some patients with AIDS.
  • CBD: Another chemical in marijuana with potential therapeutic effects is called cannabidiol, or CBD. CBD doesn’t have mind-altering effects and is being studied for its possible uses as medicine. For example, CBD oil has been approved as a possible treatment for seizures in children with some severe forms of epilepsy.
  • THC and CBD: A medication with a combination of THC and CBD is available in several countries outside the United States as a mouth spray for treating pain or the symptoms of multiple sclerosis.

It is important to remember that smoking marijuana can have side effects, making it difficult to develop as a medicine. For example, it can harm lung health, impair judgment, and affect memory. Side effects like this might outweigh its value as a medical treatment, especially for people who are not very sick. Another problem with smoking or eating marijuana plant material is that the ingredients can vary a lot from plant to plant, so it is difficult to get an exact dose. Until a medicine can be proven safe and effective, it will not be approved by the federal government. But researchers continue to extract and test the chemicals in marijuana to create safe medicines.

Legal Issues

A growing number of states have legalized the marijuana plant’s use for certain medical conditions, and a smaller number have voted to legalize it for recreational use. So, in some cases, federal and state marijuana laws conflict. It is illegal to grow, buy, sell, or carry marijuana under federal law. The federal government considers marijuana a Schedule I substance—having no medicinal uses and high risk for misuse. It is important to note that because of concerns over the possible harm to the developing teen brain, non-medical marijuana use by people under age 21 is against the law in all states.

What should I do if someone I know needs help?

If you, or a friend, are in crisis and need to speak with someone now:

  • Call the National Suicide Prevention Lifeline at 1-800-273-TALK (they don’t just talk about suicide—they cover a lot of issues and will help put you in touch with someone close by)

If you want to help a friend, you can:

  • Share resources from this site, including this page.
  • Point your friend to NIDA’s Step by Step Guide for Teens and Young Adults.
  • Encourage your friend to speak with a trusted adult.

If a friend is using drugs, you might have to step away from the friendship for a while. It is important to protect your own mental health and not put yourself in situations where drugs are being used.

For more information on how to help a friend or loved one, visit our Have a Drug Problem, Need Help? page.

Global CBD Oil Market is growing with a CAGR of 38.4% with Size worth USD 27.9 million by 2027 | Exclusive Report by Proficient Market

[165+ Pages Research Report] This report provides a detailed analysis of the CBD oil market by type (THC dominant, CBD dominant, Marijuana based, Hemp based), by application (Food and Beverage, Personal Care/Cosmetics, Pharma and Nutraceuticals, Industrial Application) and geography (North America, South America, Europe, APAC, and MEA). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Joy Organics, CBD American Shaman, CV Sciences, Inc., Gaia Herbs, Curaleaf, Diamond CBD, Medical Marijuana, Inc., Emblem CANNABIS Aphira, ConnOils, LLC, Nu Leaf Naturals, LLC, Folium Biosciences, ENDOCA, Irie CBD, PureKana, Canopy Growth, Isodiol International Inc., Elixinol Global Limited, Aurora Cannabis, Kazmira, etc.

May 27, 2021 08:40 ET | Source: Proficient Market Proficient Market

Pune, India, May 27, 2021 (GLOBE NEWSWIRE) — Proficient Market Research has published a new research report titled “Global CBD Oil Market – By Type (THC Dominant, CBD Dominant, Marijuana Based and Hemp Based), Product Type (Original and Blended), Product Category (Unflavoured and Flavoured), Application (Food and Beverages, Personal Care/Cosmetics, Pharma and Nutraceuticals and Industrial Application), Distribution Channel (Direct and Indirect) – Growth, Future Prospects, Post COVID-19 Scenario 2021 – 2028”

According to the research report, the global CBD oil market is expected to witness a tremendous growth in the following years. As per Proficient Market Research analysis, the global CBD oil market is expected to grow at a CAGR of 38.4% in the forecast period of 2020 to 2027 and expected to reach USD 27,939,481.97 million by 2027.

Access Insightful Study with over 200+ pages, list of tables & figures, profiling 20+ companies. Ask for Sample Copy Report @

Market Overview

Cannabidiol is a natural remedy used for medication purpose as it is proved to be a cure for many ailments. Cannabidiol (CBD) oil, a part of cannabinoid is derived from cannabis (marijuana) plant. It is not a highly toxic chemical like THC which is derived from the same plant. As CBD oil is associated with marijuana, its utilisation has always been a topic of controversy. But, due to its various benefits and growing awareness regarding its heath advantages, CBD oil has a good potential to grow in the coming years. Utilisation of CBD for anxiety relief, its benefits in neurodegenerative disorders, in pain relief for arthritis, chronic pain, muscle pain, spinal cord injuries, etc. may boost its demand and adoption among numerous patients. Researchers are also studying potential of CBD in Alzheimer’s disease, Parkinson’s disease, stroke, etc. CBD oil when extracted from marijuana plant in the form of oil or powder can be mixed into creams or gels for application on body or capsules/ tablets are formed for oral intake. Therefore, as the awareness regarding CBD oil among general public increases, its demand will increase.

Utilization of CBD Oil in Pharmaceutical Industry

In pharmaceutical industry, researchers in many countries are finding out the benefits of CBD oil. Reports say that one in every seven US patient depend on CBD in one way or the other. There have been researches that CBD with its derivative THC can perform well in nausea related to chemotherapy. Also, its utilisation for the therapy in AIDS, treatment for chronic pain and diseases, cure for anxiety are other factors for which CBD is important. Though, there are researches still being performed on numerous chemicals that are present in CBD oil.

Infused Drink Innovations aim to boost the Market

CBD drinks are gaining prevalence due to the on-going stress due to covid-19 pandemic. Cannabis market is one of the rare markets that has witnessed moderate growth during the pandemic. According to well-known manufacturers, consumers are adding it to their drink, for instance, coffee. Many companies such as MEDAHUMAN, Trip, in Europe, Chilled, in France are working towards developing their brands as energy boosters and helping people to relax from their hectic lifestyles. As CBD is legal in almost every part of Europe and US, it is easier to find and purchase it, therefore, growing the sales of CBD oil.

Do You Have Any Query or Specific Requirement? Ask to Our Industry [email protected]

Side Effects of CBD inhibiting the Market Growth

As mentioned above, researches are still going on regarding the effect of all the chemicals of CBD in human body. Still there are some risk and side effects that can happen due to large consumption of CBD, for instance, liver injury, risk of sedation and drowsiness, diarrhoea, etc. Some people may feel decrease in appetite and feel their concentrating power getting low. Such side effects are the reason why there are controversies for legalising it all over and therefore, may affect its sales in the coming years.

Competitive Landscape

Prominent market players operating in CBD oil market include Joy Organics, CBD American Shaman, CV Sciences, Inc., Gaia Herbs, Curaleaf, Diamond CBD, Medical Marijuana, Inc., Emblem CANNABIS Aphira, ConnOils, LLC, Nu Leaf Naturals, LLC, Folium Biosciences, ENDOCA, Irie CBD, PureKana, Canopy Growth, Isodiol International Inc., Elixinol Global Limited, Aurora Cannabis, Kazmira, etc. Companies operating in the manufacturing and extracting CBD oil are producing creams or gels for applying on the body or producing capsule like tablets for its consumption.

Regional Outlook

North America has been dominating the market since past years with a revenue share in between 30-40%. As North Americans are highly conscious regarding their health and adaptive to beneficiary things, thus, growing adoption and consumption of CBD based products, such as CBD oil in different forms is driving the sales in the region. Also, presence of key manufacturing companies, and highly structured healthcare infrastructure, and no strict law for cannabis are contributing towards its surge during the forecast period.

Asia Pacific market is also projected to observe significant growth in the CBD Oil market with China being world’s largest exporter of hemp. Government Laws supporting the industry in China is another factor why the market can flourish during the forecast period.

Global CBD Oil Market Segmentation

Based on Type

  • THC dominant
  • CBD dominant
  • Marijuana based
  • Hemp based

Based on Product type

  • Original
  • Blended

Based on Product Category

  • Unflavoured
  • Flavoured

Based on Application

  • Food and Beverage
  • Personal Care/Cosmetics
  • Pharma and Nutraceuticals
  • Industrial Application

Based on Distribution Channel

  • Direct
  • Indirect

Based on Regional Presence

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Latest Marketing Updates

  • Curaleaf in June 2020 launched medical cannabis tablets in Florida which are to consume by the patients. These tablets are refreshing form of medication as they contain mint offering patients convenience, portability, and with its ease of use because of its disintegrating benefits on the tongue. These tablets help the patients to live life well and the company is planning to expand its production in other parts of America.
  • HempLab Inc. have launched a hemp/ cannabis testing kit using only 100 mg of biomass in one test. The device is made up of using fluorescent spectroscopy aiming to deliver lab quality results in 20 minutes. The device provides result as low as .1% for both CBD and THC. The device is easy to use, simple and portable helping to prevent human errors.

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