shopify merchant account for cbd oils

Selling CBD on Shopify in the United States (US)

If you’re a US merchant and you want to learn how to set up your Shopify store to sell hemp and hemp-derived products that contain cannabidiol (CBD), then use this page for information about some laws surrounding hemp and hemp-derived products that might apply to your business. Learn more about hemp and hemp-derived products.

Hemp is a type of plant in the cannabis sativa plant species, and produces a broad range of cannabinoids. Hemp doesn’t produce high levels of tetrahydrocannabinol (THC), but is capable of producing high concentrations of CBD.

To sell hemp and hemp-derived products that contain CBD, you need to review and submit the Attestation for the Sale of Hemp and Hemp-Derived Products.

The Attestation for the Sale of Hemp and Hemp-Derived Products is only available to stores that are based in the United States. If the document doesn’t open in your Shopify admin, then verify that your store is a US-based store.

If you haven’t created a Shopify store yet, then go to www.shopify.com/sell/cbd to sign up for a trial store.

Getting started

Laws in the United States surrounding hemp and hemp-derived products are changing, so you should consult with legal counsel before you sell these products on Shopify. Shopify can’t provide legal advice on what and where you can sell.

Before selling hemp or hemp-derived products on Shopify, review and monitor federal, state, and local laws. You should also monitor updates from the Food and Drug Administration (FDA).

Set up your store to sell hemp or hemp-derived products

Caution

If you sell CBD products, then you can only set up email-only order and shipping notifications. SMS notifications are not supported for merchants who sell CBD products.

  1. Log in to your Shopify store. If you haven’t created a store yet, then go to www.shopify.com/sell/cbd to sign up for a trial store.
  2. Carefully review and submit the Attestation for the Sale of Hemp and Hemp-Derived Products. You need to be signed into your Shopify account as the store owner to complete this form. If you’re not the store owner, or your store address is not located in the United States, then this link will automatically redirect you to the Shopify admin. Before you sell any CBD products, make sure that you understand and submit the attestation form. After you have submitted the form, the attestation process is automatic – you don’t need to wait for a response from Shopify regarding the attestation form. For more details on this form, please refer to the Requirements section.
  3. Select and apply for a third-party payment gateway. Shopify Payments is not available for hemp or CBD products at this time. However, Shopify has partnered with third-party payment gateways that support the sale of certain hemp and/or hemp-derived CBD products. The requirements for approval may vary for each gateway. Review the requirements and apply directly to any of these gateways using the following Shopify-specific links:
    • DigiPay
    • Pinwheel
    • Authorize.net
  4. Set up email-only customer notifications for orders and shipping. You can only send notifications related to CBD products and shops by email. SMS messages aren’t supported. For steps to enable email-only customer notifications, refer to Disable your customer’s SMS notifications.

This list may not be exhaustive, and may change over time.

Hemp-derived CBD transactions are vetted more carefully by third-party payment gateways than other transactions, so the application and approval process might be more involved than usual. Third-party payment gateways take into account many factors in approving payments and rates for shops selling CBD products, including product type, whether the business was recently created, transaction history, volume, product mix, and others. Approvals are at the discretion of each third-party payment gateway, and Shopify can’t guarantee the approval of your shop.

Additionally, it is important that you know your responsibilities. Like all Shopify merchants, it’s your responsibility to follow federal, state, and local laws and the respective policies of Shopify, our app and partner ecosystem, and any third-party providers. If you have additional questions, then contact the third-party providers directly, or consult with an attorney.

Shopify Plus

Merchants using Shopify Plus can contact the Merchant Success team for guidance and dedicated support in completing the steps required to sell hemp or hemp-derived CBD products on Shopify.

Disable your customer’s SMS notifications

You can only send notifications related to CBD products and shops by email. SMS messages aren’t supported. For information about customer notifications, refer to Set up your customer’s notification options at checkout.

Steps:
  1. From your Shopify admin, go to Settings > Checkout.
  1. From the Shopify app, go to Store > Settings.
  2. Under Store settings, tap Checkout.
  1. From the Shopify app, go to Store > Settings.
  2. Under Store settings, tap Checkout.
  1. In Customer contact, select Customers can only check out using email.
  2. To disable shipping updates by SMS, uncheck Customers can choose to add a phone number or email to receive shipping updates after they complete their order.
  3. Click Save.
  • General
  • Payment
  • Shipping
  • In-store sales

General

Can I sell hemp and/or hemp-derived products if my business is located outside of the United States?

The Attestation for the Sale of Hemp and Hemp-Derived Products is specific to US-based merchants selling hemp and/or hemp-derived products.

In Canada, merchants that want to sell CBD must be licensed cannabis sellers, and are required to use Shopify Plus. Merchants in all other jurisdictions must continue to comply with Shopify’s Terms of Service and Acceptable Use Policy, which includes ensuring that the merchant is selling products in compliance with all applicable laws and regulations. Learn more about laws surrounding hemp and hemp-derived products that might apply to your business.

If I’m selling hemp or hemp-derived products, can I hire a Shopify expert?

Yes. Shopify partners, such as Shopify experts, apps, and online sales channels, are able to work with you at their own discretion. You should confirm this with the partner directly before using their services to confirm they’re able to support your products.

What is the Attestation for the sale of Hemp and Hemp-Derived Products, and why do I need to complete it?

If you’re a US merchant and you want to sell hemp or hemp-derived products, then you need to complete the attestation to confirm that you understand and will comply with the requirements for selling these products on Shopify.

For example, in the attestation merchants must confirm that none of their hemp or hemp-derived products are marketed as having any medicinal or therapeutic benefit, unless such claims have been approved by the FDA. Merchants are responsible for ensuring that their store remains compliant with all requirements of the attestation.

Payment

Can I use Shopify Payments to sell hemp or CBD products?

No. Shopify Payments is not available for hemp or CBD products at this time. However, Shopify has partnered with several integrated third-party payment gateways that do support the sale of hemp and/or hemp-derived CBD products. You can see this list here.

Why can’t I use Shopify Payments if hemp and CBD are legal in my state?

It’s possible to have a product that you can sell on Shopify, but that can’t be supported by Shopify Payments. For more information on businesses that can’t use Shopify Payments, refer to Shopify Payments requirements. This doesn’t prevent you from using Shopify for your business. It only means that you need to work with a third-party payment provider.

I’m already using Shopify Payments, and I want to add hemp or CBD products to my store. Can I do that?

No. Stores that sell hemp or CBD products can’t use Shopify Payments to process payments. If you currently use Shopify Payments, then you have a few options:

  • You can change your payment settings to use a third-party payment provider.
  • You can open a second store exclusively for your hemp and/or hemp-derived CBD items and use a third-party payment provider for that particular store. Your already-existing store will not be affected as long as you don’t add hemp or CBD products to it.
Which payment providers can I use to sell CBD products?

Third-party payment providers will have their own policies regarding what products they can support, so you should contact the service you’re interested in using to confirm that they’re able to support your products.

Shopify has partnered with integrated third-party payment gateways that currently support the sale of certain hemp and/or hemp-derived CBD products. You can review the application process and apply to any of these providers with the following dedicated links:

  • DigiPay
  • Pinwheel
  • Authorize.net

This list may not be exhaustive, and may change over time.

Hemp-derived CBD transactions are vetted more carefully by third-party payment gateways than other transactions, so the application and approval process might be more involved than usual. Third-party payment gateways take into account many factors in approving payments and rates for shops selling CBD products, including product type, whether the business was recently created, transaction history, volume, product mix, and others. Approvals are at the discretion of each third-party payment gateway, and Shopify can’t guarantee the approval of your shop.

My current payment provider supports the sale of hemp and CBD, but isn’t included in the list above. Can I still use them?

Merchants are not limited to the recommended list of payment providers included above. Merchants are able to use any integrated third-party payment provider that fulfills the following requirements:

  1. They are integrated with Shopify.
  2. They support the sale of hemp and/or hemp-derived CBD products, as applicable.

Please confirm that your third-party payment provider is integrated with Shopify before proceeding.

A full list of third-party providers integrated with Shopify can be found at Ways to accept payments in the United States. However, not all of these payment providers support hemp or CBD product sales.

Can merchants sell hemp or CBD products and other products in the same store?

Merchants can sell hemp and/or hemp-derived CBD and other products on the same store if the payment gateway allows for the sale of hemp and/or hemp-derived CBD products.

Shopify Payments is not available to hemp or CBD merchants at this time.

I use Shopify Payments for my non-CBD store, can I include a link on this site to my separate CBD store?

Yes. You can create links between your stores, provided that your store selling hemp and/or hemp-derived products that contain CBD complies with all applicable laws and regulations, and you have reviewed and submitted the Attestation for the Sale of Hemp and Hemp-Derived Products for the store selling the hemp or hemp-derived products.

I was removed from Shopify Payments, can I still use Shopify to sell hemp or CBD?

Yes. If you were previously removed from Shopify Payments for the sale of hemp and/or hemp-derived CBD products, then you can still use the Shopify platform to host your store. You can process payments with an alternative third-party payment gateway, provided that you submit and comply with the Attestation for the Sale of Hemp and Hemp-Derived Products.

Hemp-derived CBD transactions are vetted more carefully by third-party payment gateways than other transactions, so the application and approval process might be more involved than usual. Third-party payment gateways take into account many factors in approving payments and rates for shops selling CBD products, including product type, whether the business was recently created, transaction history, volume, product mix, and others. Approvals are at the discretion of each third-party payment gateway, and Shopify can’t guarantee the approval of your shop.

Shipping

I’m located in a state that allows the sale of hemp and CBD products, where can I sell to?

If you sell hemp and/or hemp-derived CBD products, then you need to ensure that you’re following the laws and regulations of both your own state and that of your customers. You should consult your own legal counsel to determine where and what you can sell. Shopify does not provide legal advice.

After you’ve determined where you can sell your products, you can ensure that only customers from certain states can receive your products by editing your shipping zones.

Which shipping service can I use to send my hemp or CBD products?

Shipping services will have their own policies regarding hemp and/or hemp-derived CBD products, so you should contact the carrier you want to use and confirm that they’re able to deliver your products.

Can I use Shopify Shipping to send hemp or CBD to customers?

Yes. You can use Shopify Shipping to send hemp and/or hemp-derived CBD products to your customers, provided that the applicable carrier allows it. Ensure that you confirm the goods you’re sending are allowed to be shipped under the applicable carrier’s policies, and that the goods are permitted to be shipped to your customer’s jurisdiction.

You can learn more about how to set up and restrict shipping locations by product with Shopify Shipping profiles.

In-store sales

Can I use Shopify POS to sell hemp and CBD in person?

You can use Shopify POS to sell hemp and/or hemp-derived CBD in person in accordance with the same requirements as your Shopify online store. However, you can’t use any POS hardware that requires the use of Shopify Payments, and you need to use an external credit card terminal from your chosen payment gateway.

Sell CBD online

Make your mark in a new industry with the tools you need to start selling hemp-derived CBD from your US-based store.

Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Boost your CBD business with Shopify’s powerful features

Reliable payment gateways for every stage of your business

Sell CBD products online and in-person safely and securely. Shopify has partnered with a variety of payment gateways that offer options to scale with your hemp-derived CBD business.

Intelligent shipping to sell with peace of mind

Choose a shipping strategy that’s best for you. Spend more time building your business and less time monitoring orders by adding location-based settings to your hemp-derived CBD products that keep sales in permitted states.

Build your CBD business with confidence

Professional tools

Create a stunning online store that is tailored to your brand with the drag-and-drop store builder and over 6,000 integrated apps that add custom features and functionality.

Smart marketing

Navigate the unique marketing landscape of hemp-derived CBD businesses. Use Shopify’s built-in SEO, tools, and apps to drive organic traffic to your site and help buyers find you.

Renowned support

Selling hemp-derived CBD comes with its own set of questions. Our comprehensive FAQ page, community forums, and award-winning support team are here to help you get started.

“As a business in the emerging CBD industry, we needed a platform that was reliable. It feels good to finally have a partner we can rely on to help us grow our CBD business.”

Michael Bumgarner | Cannuka

Scalable pricing plans

For businesses at every stage and size

Basic

Best for new ecommerce businesses with occasional in-person sales

Shopify

Best for growing businesses selling online or in-store

Advanced

Best for scaling businesses that require advanced reporting

Learn more about selling CBD

  • Is selling CBD profitable?

Yes, selling CBD is profitable if you set your prices right. If your profit margins are great enough to cover your overhead costs with some left over, you are turning a profit. CBD products are a popular item among consumers.

  • Find a dropshipping supplier for your CBD products.
  • Add the CBD products to your website.
  • Drive traffic to your website and product pages to generate sales.
  • When a customer places an order, your dropshipper will handle fulfillment.

Yes, you can sell hemp-derived CBD products on Shopify. Cannuka is one example of a Shopify merchant that sells CBD products.

To price CBD products, total all of the costs associated with bringing your product to market, set your profit margin on top of those expenses, and list your prices. You can change prices over time to increase sales or profit margins.

Start your CBD business with Shopify today

Build your US-based CBD business with Shopify. Explore all the tools and services you need to get started.

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Shopify CBD stores: Templates, Best Practices and Tutorial

In recent years, CBD has become increasingly popular on e-commerce sites and it is gradually becoming a familiar product for the average person.

According to Gallup, more than 64% of Americans had heard of CBD in 2019, and about 64 million Americans have tried CBD in the last two years. It can be said that this is a robust booming market, especially in the US. According to Cowen, the US’s CBD market is estimated to reach $16 billion by 2025.

CBD’s benefits are increasingly recognized by experts, and it’s gradually becoming commonplace for it to be consumed. Along with that, the number of people trying CBD for the first time is also increasing dramatically. This is a perfect time for you to enter this market. You can quickly start to sell CBD products by opening a Shopify CBD store.

However, selling CBD is a high risk business. It’s a new type of product with unclear legislation. If you violate the rules when selling, it can lead to serious consequences like your store being shut down.

If you are researching for or want to enter this niche, this article will give you a quick overview of the CBD market and how you can use Shopify to sell hemp derived CBD products.

01. What Is CBD?

People often don’t distinguish between hemp and CBD, with marijuana.

So we will start by determining the differences between these two substances. CBD (cannabidiol) is one of the more than 85 most common chemical compounds found inside the resin gland of female hemp (cannabis).

The difference between CBD and marijuana is that CBD products don’t contain any THC (the ingredient that makes you high) like marijuana. CBD has absolutely no effects on the user’s nerves and doesn’t intoxicate you.

Cannabidiol is known for its therapeutic properties. CBD oil has a wide range of benefits to relieve symptoms associated with inflammation, anxiety, depression, pain, and epilepsy.

However, many CBD uses have not yet been validated by the FDA, and CBD’s effects on people can vary, so be careful when advertising about its benefits.

There are different types of hemp derived CBD products and several great ways to use them. Depending on the method and dosage used, each customer will have his or her own preference. You can find the following CBD on the market:

  • Oil
  • Capsule
  • Concentrate
  • Vape
  • Spray

Each type of CBD will have different dosages and effects on each person. You should provide customers enough information about each so they can make the best choice.

There is currently only one CBD-based and FDA-licensed drug. It’s Epidiolex, the first and only hemp derived CBD product to be certified by the FDA.

Selling hemp and CBD is a high-risk business so if you see an FDA logo on other products, then be careful because this is likely an untrustworthy one and the business is using false advertising tactics.

02. Can CBD Be Sold On Shopify?

In 2019, Shopify began supporting the sale of hemp and hemp-derived cannabidiol products. However, Shopify currently only supports the hemp and CBD market in the US (maybe Canada), so for now, you can only have a Shopify CBD business in this market..

CBD is legal to buy, sell, and use in a limited number of countries and territories around the world.

The Farm Bill 2018 Act passed by the US Department of Agriculture state that: hemp is clearly defined as “the plant Cannabis sativa L. and any part of that plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol concentration of not more than 0.3 percent on a dry weight basis.”

Hemp is also removed from the CSA, which means that cannabis or derivatives with a THC of less than 0.3% will no longer be substances enforced under federal law.

To have a legal CBD business in the US, the CBD in your product must be extracted from female hemp and have less than 0.3 THC%. However, this law may differ in some countries and some states.

For example, in the UK, CBD must be THC-free and extracted from industrial hemp to be legal. In other EU countries, the THC level must be at 0.2% or less. In Switzerland, this figure is reduced to 0.1%.

CBD products extracted from marijuana and with a THC concentration more than 0.3% are illegal under the Controlled Substances Act since the Drug Enforcement Administration (DEA) classifies marijuana as a Schedule I drug. In DEA parlance, that means the administration believes it has “no currently accepted medical use and a high potential for abuse.”

If you are in a country outside the US, you should research the market and the laws since CBD is still being assessed as an illegal product in many countries.

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03. Can I Dropship CBD?

It is possible to dropship CBD products in the US market. In order to do this, merchants will have to find suppliers to partner with.

One caveat when you open a CBD dropshipping store is the quality of the supplier’s product. Make sure the quality is good and safe before it goes on sale in your store.

Check out Dropified – a CBD Dropshipping app that will handle all the heavy works for you.

04. How to market CBD products

The most important thing about when you start selling CBD is marketing. This is a commodity that has been legalized in many states of the US, however, you still cannot freely advertise them online because marketing channels like Facebook or Google will always have their own rules and policy to prevent it.

As a merchant, you’ll need some tips to promote your Shopify CBD store.

4.1. Focus on blogging and SEO.

In addition to advertising on paid channels, you should take advantage of organic traffic from SEO. Having blogs on your site can help customers learn about your brand and choose what right for them.

4.2. Don’t run ads directly to your product page.

Put the link to your landing page on your blog. Although hemp-derived CBD has been legal since the 2018 Farm Bill, channels like Facebook and Google still consider them illegal products. Their policies on advertising CBD have left many merchants feeling confused.

CBD is not mentioned on Facebook’s Advertising Policies page, but is still included in its prohibited items. In its recent announcements, Facebook has taken steps to loosen its ban on advertising for these products.

Specifically, the social network now allows shop owners to run ads about ingestible hemp and topical CBD. At the same time direct these ads to sites with Hemp or CBD content.

However, you will not be allowed to use CBD pages as your ad’s landing page. Instead, you should send visitors to your blog pages and use them like a landing page for the products.

4.3. Influencer Marketing

This is a well-suited marketing method to bypass the ban on CBD products. When choosing to buy, customers will try to find stores with a well-known brand and reputation.

Using influencers will quickly increase your store’s trustworthiness. When you choose the right influencer, you can also find more leads with a smaller budget than paid advertising.

4.4. Native Advertising

Native advertising is where your ads will blend into the website’s interface, creating a more natural feeling for users. This form of marketing is often targeted at customers who have heard of CBD and want more information about it.

4.5. Social Media

While running paid ads on Facebook or Instagram is limited, this is still a great marketing channel to reach customers on CBD groups. Social media is the perfect place for potential customers to find the information they need through tons of groups about CBD or Hemp.

Becoming active in those groups can raise awareness of your brand. Remember to focus on sharing knowledge and provide help to your customers, since the ultimate goal is to make your brand trustworthy.

4.6. Affiliate networks

This can give your brand more coverage. However, you need to develop a good relationship with affiliate brands because they will be promoting your brand to customers.

CBD is relatively new in the online market and there is still false and inaccurate information about it on the Internet.

Be careful your affiliates don’t share false information or violate the terms of social media platforms or the law when advertising your brand. Education and training is important for your affiliates.

4.7. Email marketing

This is an old marketing style, but still one of the best methods for promoting CBD. By combining pop-ups with lead magnets and discounts, you can convince customers to fill out your form.

4.8. Lead Magnets

These are instrumental in collecting emails while also sharing knowledge about CBD to consumers. By sharing product-related documents, PDFs or helpful videos you can push people closer to making the final purchase decision,

Podcasts: Let them hear your voice. Podcasts are one of the best ways to build trust with your customers simply by having conversations with them. Usually a podcast will specialize in a certain topic, so advertising on podcasts can help you directly reach people interested in CBD and hemp.

Some 55% of the US population has heard of podcasts. They’re a marketing channel that Shopify CBD online store owners should not ignore.

Note

Don’t false advertise. There are many different CBD retailers that advertise divine effects like cancer treatment, or other benefits that have not been confirmed by the FDA. If these cases are found, Shopify will remove the store immediately.

05. Successful Shopify CBD stores – Case Study

Many stores are selling CBD on Shopify. Among those stores is Cannuka, a store famous for its products focused on health and beauty such as eye balm, lip balm, cleansing body bars, and face cream. Let’s look at Cannuka’s Shopify store and find out how they designed it to boost CBD sales.

Cannuka’s homepage shows benefits of their products, as well as educational information about the them to help customers trust the store and choose the product that suits them best.

Cannuka’s footer has links to FAQ, returns and shipping information, and the ingredients used in their products.

They also have a statement about the FDA at the bottom of the footer to confirm that their products have not been approved by the FDA and will not necessarily treat unrelated diseases.

Cannuka’s product page has useful elements such as product description, usage, benefits, and ingredients, providing complete details. The reviews on the page also contribute to confirm the quality and reliability of the brand.

Cannuka puts a lot of emphasis on the ingredients in their products. They even have a dedicated page showing information on each one. On this page, Cannuka provides information that users should know about CBD, Manuka honey, and other ingredients in their products. This helps them build trust.

06. How To Build A Shopify CBD Store

61. Start with Shopify

With Shopify officially supporting CBD stores since 2019, they’ve quickly become the top choice for many large and small CBD brands. You can easily open a Shopify CBD store online at a low cost – it’s completely free for the first 14 days.

6.2. Submit An Attestation

If in the US, you will need to submit an Attestation for the Sale of Hemp and Hemp-Derived Products. You can only see this page if your Shopify store is in the US.

If you are in another country or territory, you will be bound by the laws and policies there. For example, if you are in Canada, you will need a license to sell cannabis, as well as a Shopify Plus store, to be able to sell CBD online.

6.3. Set Up Payment

Although Shopify has support for stores that sell CBD, the Shopify payments system doesn’t support these products. Shopify Payments/Stripe, Square and Paypal are great for many sites, but when it comes to CBD sales, you need to get another Payment processor.

To be able to sell CBD on Shopify, you must use payment gateways from third party payment processor:

By having fully integrated with Shopify, DigiPay offer Shopify sellers streamlined CBD payment processing with great flexibility for business of all size, its features include, but not limited to:

  • Fast-track approval
  • Full credit card suite
  • Powerful protection and vetted security

eMerchant Brokers has also partnered with Shopify to save merchant’s time with their CBD payment processor. To get a full understanding of how they can help Shopify sellers, you would need to fill in an application form.

Besides, if you want to use a different third party payment gateway, then it must:

  1. Be integrated with Shopify
  2. Support buying, exchaging, selling hemp, CBD & hemp related items.

Note that, due to American laws, class all CBD products as a narcotic, which means that Paypal does not accept the transactions of any hemp -derived products . The stance that PayPal has taken is very similar to the stance that it has with any transactions that include cannabis plants.