Reakiro CBD Food Supplements Are Reaching Pharmacies in Georgia for the Very First Time
TBILISI, GEORGIA / ACCESSWIRE / December 20, 2021 / Reakiro CBD products are now available in eight stores across Georgia, seven in the capital city of Tbilisi and one in Batumi. All of these stores are GPC pharmacies, which are part of the group which has a majority holding in the Georgian pharma industry.
GPC’s influence over the market and pharma industry in Georgia is substantial and this will have a positive impact on the distribution and increased awareness of high-quality CBD products, including those from Reakiro, and how they can help support lifestyles of health and wellness. GPC leads in innovation across the pharma market in Georgia, with the slogan “More than a pharmacy” this is a fantastic opportunity for Reakiro’s natural supplements to reach a new customer base.
Over the past 5 years, Reakiro has become one of the leading CBD producers in the UK and Europe, specialising in premium quality CBD oil and other CBD products. Reakiro is recognised for the control and consistency applied to their production and manufacturing processes, which all take place in-house in HACCP, GMP, GHP certified facilities.
Herbal Relief Georgia (HRG) is overseeing the import and distribution of Reakiro products across Georgia. The HRG group has extensive experience in the international import and distribution of Health & Beauty, wellness, CBD, food supplements, hemp oil-related products in Georgia. The company is educating and leading the market of CBD and food supplements in the region.
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“Almost all large chains such as Kroger, Safeway and Whole Foods currently have a ‘no’ policy on CBD until further regulatory guidance or clarification is provided,” said GT, who has recently launched a new line of sparkling beverages called Dream Catcher.
One version contains 25mg of CBD via a broad spectrum hemp extract, while the other hemp-free version contains L-Theanine, beta glucan, and alpha GPC instead. Both have a base of sparkling water, raw apple cider vinegar, caffeine from coffeeberry, vitamins B and C, and plant extracts.
“There are two kinds of Dream Catchers [MSRP $3.29-$3.99/10oz bottle] in the market because the CBD world is very uncertain state by state and even city by city, so we created two products. A hemp one with CBD, and a non-hemp one,” GT told FoodNavigator-USA.
“All this adds in a layer of complexity to our distribution and sourcing model, so if you have a state that can sell it and is fine with it but a retailer that’s in multiple states, the retailer will err on the side of caution, so that’s why we have come up with two formulas.”
He added: “We are seeing some chains [New Seasons, Fresh Thyme, Earth Fare etc] pick up the hemp version. But it’s typically chains that have a presence in hemp-friendly states. The labeling has also evolved. Originally, it had CBD on the front of the bottle, but now we say 25 mg hemp on the front of the bottle.
“It’s doing very well, but we’re excited about it for numerous reasons aside from CBD. It’s a clean, raw, product in a beautiful glass bottle that provides an alternative to soda or even products like LaCroix, and has additional functional properties.”